Retail

NRAI partners with Dotpe for 'Digital Ordering' solutions; move to benefit lakhs of small restaurants


NEW DELHI: Industry body National Restaurant Association of India (NRAI) announced its first initiative on Saturday, a strategic partnership with the Gurgaon-based O2O commerce platform, Dotpe to increase sales and provide B2B digital ordering solutions fully integrated with a payment gateway for its member restaurants and cloud kitchens.

Hosting its Town Hall 2.0 to elaborate on the details, NRAI stated that it is committed to partner with tech solutions where core business decisions will be made by the restaurants themselves.

By deploying the Dotpe’s QR-based digital commerce and payments solution, the 5 lakh+ restaurants fraternity represented by NRAI will be able to reorient their operations by connecting with their customers directly through WhatsApp. NRAI members can avail these services at a low flat fee rather than a percentage based commission. Once the lockdown is lifted, the restaurants can use the Dotpe’s QR based catalogue and e-commerce platform for digital ordering which ensures minimal human touch.

Dotpe is a technology startup, providing novel digital transformation and commerce solutions to brick and mortar outlets. By offering its direct communication and digital ordering solution to the country’s restaurants, it can assist them to restore customer trust and ensure streamlined business operations following the social distancing and safety norms.

Post lockdown, NRAI + Dotpe’s ‘Digital Ordering’ solution will make customers feel safe as it ensures minimal human touch while ordering and settling the bill. Guests can scan the QR code placed on the tables from their own mobile phones and view the entire menu of the restaurant on the phone just like an e-commerce catalogue. Guests can order through the catalogue while remaining seated and also make the payment through the phone. The order-related communication will further happen over the guests’ WhatsApp numbers.

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This way restaurants can build their own omni-channel digital platform and in the process own the customer completely. Currently used by a few prominent food chains like Haldiram’s, Social, Smoke House Delhi, Cafe Delhi Heights and Fab café, this will eventually benefit lakhs of large and small offline businesses within next few months.

Anurag Katriar, President of NRAI; CEO & Executive Director of deGustibus Hospitality Pvt. Ltd. said in a statement, “We are committed to become digitally more self-reliant as an industry. While NRAI has spearheaded this initiative, I firmly believe that this solution will benefit the entire F&B fraternity at large, benefitting lakhs of small restaurants across the country. NRAI will be unveiling few more industry-friendly tech solutions in the coming days which will hopefully change the contours of this trade and benefit lakhs of business owners rather than a handful of digital giants.”

Speaking on the partnership, Shailaz Nag, Founder, Dotpe said, “In the case of dine-in, the customer safety is of prime importance and by using our Digital Ordering solution, customers can avoid multiple human contact points. Moreover, there’s no need for customers to download any additional app as they can start ordering food by simply scanning a QR code once. I’m confident that our solution will allow the restaurants to completely own the customer experience, create own digital channel for both online and offline ordering and thereby manage their expenses and customer data better.”

NRAI was worried with the trend of several key decision-making getting gradually usurped by the new-age digital landlords. Seeking a transparent ecosystem which benefits all, the industry body has been working on multiple tech solutions for the F&B sector.

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