One Year No Beer (OYNB) has launched a crowdfunding campaign to raise £500,000 for scaling up the business.
The online toolkit aims to support people reducing or eliminating alcohol consumption.
The new investment will be used to continue Edinburgh-based OYNB’s global growth, enhance its app technology and further scale its lifestyle support system.
In May last year, OYNB commissioned a nationwide YouGov survey focused on individuals’ mental health and wellbeing across the UK. The results revealed that 40% of the population were concerned about declining mental health due to lockdown measures.
Key factors identified as having a negative impact on mental health were fear of catching Covid-19 (35%), lack of daily structure (30%), feelings of lack of control (30%) and loneliness (25%).
These findings coincide with new data from Public Health England showing a rise in drinking and alcohol-related deaths since Covid lockdown measures came into effect.
The organisation reported a 21% rise in alcoholic liver deaths in England between 2019 and 2020, with an additional 12.6m extra litres of alcohol sold in shops and supermarkets during that period.
OYNB was launched as a free service in 2015 by founder Ruari Fairbairns, who decided to take a break from alcohol following social, peer and corporate pressures.
The company has so far raised more than £1.8m from more than 500 investors, including ex-Facebook director Mark Cowan; chief executive and founder of Spartan and Death Race Joe De Sena; and former global head of mergers and acquisitions at HSBC Alain Renaud.
OYNB now has more than 80,000 members in 137 countries and has generated more than £2.2m in revenue, with 85% growth in its alcohol-free challenge sales between February and June this year.
Fairbairns said: “The funds will further support scaling of the business including the development of native IOS and Android Apps, which will make our service easily accessible to a wider audience.
“With research showing the detrimental impact of Covid restrictions on mental health and a significant rise in alcohol consumption as well as alcohol-related deaths, there’s a growing need both in the UK and across other parts of the world for the benefits of our programme.”
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