Oyo launches 100th Townhouse hotel

Oyo Hotels & Homes announced on Friday that it has opened its 100th Oyo Townhouse hotel in India, which is also the biggest, with more than 130 rooms in Pune.

Oyo said it plans to expand the brand to over 400 hotels in multiple cities from the existing 16, by the end of 2019 across India. Currently, Oyo Townhouse is in India, UK & the US.

Oyo said that 90% of its bookings have come from organic channels in the April-June quarter for the Townhouse brand.

Aditya Ghosh, CEO of OYO, India & South Asia, said, “With the opening of the 100th Oyo Townhouse, we are strengthening our lead as India’s largest mid-market hotel brand and will continue to aggressively expand the category by working closely with asset owners to offer quality, convenient and comfortable accommodations at affordable price points.”

Ankit Tandon, chief operating officer, operated business, Oyo Hotels & Homes, added, “The overwhelming response to our mid-market offering Oyo Townhouse has been one of the key drivers of Oyo’s growth in India. Through this brand, we aim to offer a unique hospitality experience, designed to suit the needs of the new age millennial travelers, looking for convenience, comfort, value for money, all within a contemporary set up.”

The 100 Oyo Townhouses are across 16 cities in India including Delhi, Mumbai, Noida, Gurgaon, Bangalore, Hyderabad, Chennai, Nagpur, Kolkata, Ahmedabad, Ghaziabad, Goa, Jaipur, Lucknow and Coimbatore.


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