Retail

PAN Group invests Rs 75 cr to launch online furniture platform, InnoDesigns


PAN Group, a multi-interest Business group from Rajkot in Gujarat, has launched a new online furniture company, InnoDesigns, by investing about Rs. 75 crores into the venture. The venture is the brainchild of a new-age entrepreneur from the PAN family, Nidhey A. Pan.

According to a statement, InnoDesigns aspires to disrupt the online furniture market by creating an innovative platform wherein customers can choose any furniture design that can further be built by various listed and rated carpenters, small & medium scale manufacturers in their locality. The platform offers flexibility and affordability to the customers where the high cost and margin of the expensive showrooms get nullified, and customers get the ultimate benefit.

InnoDesigns will have a pan India presence starting first from two southern cities Kochi & Coimbatore. Gradually the firm aims to tap almost the entire length and breadth of the country. It is an Uber-like model for the furniture market in India where customers can get their favourite furniture designed from the trusted & rated carpenters & other small & medium manufacturers listed on the InnoDesigns platform. All local carpenter & manufacturing partners on the platform have been listed based on various skill-based and experience criteria so that customers are well assured of the quality they will get.

Commenting on the launch, Nidhey A. Pan, Founder & CEO, InnoDesigns, said in a statement, “We are excited to launch this unique ecosystem of buying furniture, home décor and any other thing for a home. InnoDesigns will transfer a journey from house to home. InnoDesigns intends to give its customers a delightful overall user experience by adopting innovative tech capabilities and promoting local talent #VocalforLocal. We have launched first in the south of India and in the coming few months in cities like Mumbai, Delhi, NCR & other regions of India.”

nidhey

Nidhey A. Pan, Founder & CEO.

InnoDesigns promotes income generation opportunities for talented carpenters, small and medium manufacturers who will execute their artistry for the discerning customers on the InnoDesigns platform. At the same time, customers can get a variety of skilled workers at a fraction of the cost they would have spent on an expensive showroom or any other online portal. The company claims customers will now have direct access to genuine craftsmanship at a fraction of the cost for which they would have paid a good sum at a flamboyant retail showroom.

Neetii Maacker, COO, InnoDesigns, said, “Our primary focus is on ensuring 100% customer satisfaction, thereby creating a special place for the brand InnoDesigns in the fast-evolving sector of furniture. At InnoDesigns, we follow the best standards of design & craftsmanship. We have strategically created an ecosystem to provide maximum convenience, comfort, affordability & quality to our customers.”

The technology piece at InnoDesigns is led by CTO, Vishal Patel who holds around 20 plus years of exp in tech like IBM, GM, Coca Cola, US Federal bank.



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