Our concern – well, more line of thinking – lies elsewhere. Mine data and throw ads at the munchkins, by all means. But, Piper, you gotta pay. Understandably, even if Meta is willing to pay for under-18 or even pre-teen consumption data, it can’t put money in the hands of minors now, can it? So, it would be best to put the money in the hands of these kids’ guardians and/or parents for the dainty data gathered. That would not only be fair, but by the Valley’s ingenious standards, very hip and not at all square. This would encourage retail as well as building stronger intergenerational bonds. And it’s not as if Zuckerberg‘s Santa, who can, indeed, get any kid’s wishlist for Christmas gifts free of charge.