The name you give your business is the first opportunity you have to make an impression. A great company name should help your consumers recognize your brand, attract interest, communicate with your audience, and cultivate confidence on an emotional level.
Technically, it must be available to you (not taken by an existing company), and it should preferably be an online domain that you can use to build your company’s website.
You can’t go forward in the process of establishing a company without a company name. You won’t be able to register a domain name for your business idea until you’ve thought of a unique name.
Using a free business name generator to come up with the perfect name is smart to save time. You’ll want a business name that accurately reflects your brand and that you can use for years to come as your company expands.
With all of this in mind, today we are going to walk through some of the most important things to remember when choosing a new startup name.
Avoid Names that are Difficult to Spell
You don’t want potential clients to be confused about how to find your company on the internet. You don’t want to keep correcting the misspelled version of your business name. Maintain a straightforward approach.
Accept Your Creativity
Although you want your name to be easy to say and remember, don’t forget the significance of coming up with something unique. If your imaginative name has a special meaning, it can not only make your company more unforgettable, but it can also provide a great opportunity for a back story.
Take a Look at it from Every Perspective
Consider how the name will fit with the company’s day-to-day activities and how it will make others think and feel. Make sure it sends a strong message and that you’re mindful of any potential connotations that could impact how your company is viewed.
Avoid Names that are Too Literal or Too Descriptive
Consider how your business could change over time, and make sure the company name will change along with it. If you start a company called Ivy’s Samsung Accessories and then grow to offer accessories for other devices, your original name would be too narrow and restrictive.
And if the company offers a niche product, the same advice applies. If you start selling a particular brand of makeup, you should think about if you’ll be able to sell products from other brands in the future. Naming your company Ivy’s Glossier Makeup will be too restrictive when you start incorporating other makeup brands.
Conduct a Thorough Search on the Internet
Do a web search on the name until you’ve settled on the one you want. Most of the time, you’ll learn that someone else has already taken the company name. It shouldn’t stop your search; you need to get a little creative. Use a business name generator to make your search easier.
Using a Name that has Some Significance
You want your company name to reflect something meaningful and optimistic about your company. Is it possible for people to grasp what your organization is all about? Although meaningless names like “Google,” “Yahoo,” or “Zappos” could be appealing due to their catchiness, you would have to spend more on branding a name like that.
Check to See if the Name is Memorable
You don’t want a name that’s too “out there” for your company, but you also don’t want it to be too dull. Your staff should be able to tell where they work without hesitation, and you want your name to resonate with your target audience.
Get Some Fdedback on the Name
Come up with a list of 5 or 10 names and run them by friends, family, and trusted coworkers. Also, get input from your intended audience. Also, make sure the name has no negative connotations (for example, when GM called its latest car model the “Nova” without understanding the name meant “doesn’t go” in Spanish).
Make Sure the Name Applies to you Personally
You will have to live with the name for a long time as the business owner, so make sure you like it and believe it will resonate with your customers.
Take the time to get it right the first time, and this is especially true if you are planning on launching a website or blog with your name. Even if you aren’t, it’s always a good idea to try and register your name as a domain name before someone else does.
Obtain a .com Domain Name
Instead of .net, .org, .biz, or other possible domain extensions, we recommend that you secure a ‘.com’ domain name for your company. Customers equate a .com domain with a more developed business. Your desired .com name would almost certainly already be taken, but many domain owners are willing to sell their names for the right price.
Consider having the .com domain name you like as a business investment. Check the availability of a domain name on sites like GoDaddy.com, and if the domain name is taken, you can locate the owner of the domain name by using GoDaddy’s ‘Whois’ tool and ask if they are willing to sell it.
Register Your Business Name with the Government
Suppose your company is a limited liability company, a corporation, or a limited partnership in the United States. In that case, you’ll need to register the company, which will also register your business name. If your company is a sole proprietorship or a general corporation, you can register it with the county or city where it is based rather than the state.
If you’re a sole proprietor, you can file a “doing business as” (DBA) name to use a name other than your legal name to do business. A DBA may be registered with the state or county clerk.
It’s Time to Pick that Winning Name for Your Business!
There should be a backstory to the name. What would you say if anyone asked you about the roots of your name? It doesn’t have to be the greatest story ever told, but something memorable will help people remember you and bring your brand to life.
Even a non-story can become a story – the music discovery app Shazam was given its name because it was the best they could come up with at the time, and it’s still going strong after over ten years.
After reading through this article, you should have all of the resources and tools needed to come up with a great name and domain name for your startup. The only thing left to do now, is to get started!