Reopening Paradise ridge businesses hope you’ll visit | Biz Bits – Chico Enterprise-Record

I saw a Facebook post in alarm over a Paradise business possibly closing. It was a retailer that had operated before the Camp Fire and had reopened. Then the story changed.

The Facebook post told of a conversation with a store clerk, that it could close if sales didn’t increase.

With good intentions, the poster urged everyone to go shop at this store.

Bottom line, that’s the story at every store in Paradise right now.

To stay open, a business has to make money. Just like you and me, it has to pay its bills, keep the power on and pay the employees. Without revenue coming in, that can’t be done.

If you want those businesses to continue operating, consumers have to continue visiting and spending money. And may I suggest that perhaps folks in Chico drive up the hill to support these retailers. They can use the help.

New name, same faces

Northstate Power Sports might be a new name around Chico, but if you’ve driven on the Midway, you’ve seen Chico Honda Motorsports.

Owner Gabriel Eggen says there’s so much more to the retailer, which  prompted the name change. Same owners, same staff, more products.

It carries Honda but also Husqvarna and Arctic Cat, from off road motorcycles and scooters to ATVs and offroad trucks. Besides parts and accessories, there’s a full service department, with techs that have a combined experience of roughly 100 years.

I asked: 35 years, plus 35 years plus a couple of 10 years.

He also mentioned service, saying as a former employee, he saw the difference that customer care made, and says his staff has that in mind daily.

Eggen is working with Golden Valley Bank’s Camp Fire foundation to raise money to replace motor bikes that Paradise ridge youngsters lost. From 11 a.m. to 2 p.m. April 20, there will be a fundraiser, with raffles, food and music at 11096 Midway.

More from Lucero

Last Sunday I wrote about the sad news that Lucero Olive Oil was being divested by the mother company, Crane Mills.

I heard from Lucero General Manager Liz Tagami, who said the Crane is actually trying to find a buyer for the land and brand.

Tagami said it was a difficult decision that was hurried along by “a hard year of forest fires and crop failures, not due to a weakness in Lucero branding or popularity.”

The news from earlier this month was greeted by sadness in fans, and obviously those who appreciated what the business and retailer brought to Corning.

We have fingers crossed that a buyer is found so that all of us can continue to enjoy Lucero products.

Time flies

April 22, 1969

April 20, 2019

The initial date is the first air date of KCHO or as many of you know it, North State Public Radio, 91.7 FM.

The second is the day of celebration for the station’s 50th anniversary.

Of course, the National Public Radio-affiliate is going to celebrate with music, tours and food between 11 a.m. and 2 p.m at East First and Main streets in Chico.

Chico State University owns the station, which is more than just a field lab for students. It’s well respected source of news, music, talk and programming. Happy Half Century!


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