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Retro revival: New Fisher-Price toys for infants inspired by the '80s, '90s


Coral Murphy
 
| USA TODAY

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Fisher-Price has launched a new series of toys children and their parents might equally enjoy. 

The new Laugh & Learn products are inspired by products from the 1980s and 1990s, aiming to lean into young parents’ love of nostalgia and help them relive childhood memories. 

“At Fisher-Price, we’re always looking for ways to create playful connections between children and the grown-ups in their lives,” said Chuck Scothon, Fisher-Price senior vice president and global head of infant and preschool at Mattel. 

The toys include Busy Boombox, for $19.99, which has music and lessons for babies. 

Puppy’s Mixtape, for $7.99, looks like a cassette tape and teaches the alphabet, counting and colors through songs, sounds and phrases.

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The new line also includes Lil’ Gamer, for $9.99, a handheld gaming “console” with nostalgic music, sounds and phrases that directions, colors, numbers and shapes.

In August, Fisher-Price launched a series of toys inspired by the new work-from-home wave spurred by the pandemic. Mattel, which owns Fisher-Price, also released a new line of action figures and toys resembling essential workers, including doctors, nurses, emergency medical technicians, grocery workers and delivery drivers.

Contributing: Mike Snider



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