Rural tech firm, Hesa, empowers 11 lakh households in India

NEW DELHI: Rural tech company Hesa is empowering more than 11 Lakh households in the villages of Telangana, Karnataka, and Andhra Pradesh. When the country was hit by the global pandemic impacting millions of lives, especially in rural areas with no resources, Hesa enabled people with a sustainable livelihood through employment, income generation, accessibility, and connectivity. The company aims at uplifting 15 lakh households by 2021.

Established in 2020, Hesa has been helping 2600 farmers sail through the Covid-19 crisis, assisting them to store crops resulting in the prevention of distress sale and pests by directly procuring harvest produce from them. Enabling rural consumers with digital and financial inclusivity, the company has helped 4000 dairy farmers receive payments within 48 hours through digital disbursements.

Hesa is a digital and physical (phygital) commerce platform enabling transactions of products and services. Hesa onboarded 10,000 people as Hesaathis; micro-level rural entrepreneurs and helped them settle with dignified work in local villages making Rs 8000 to Rs 12000 income monthly.

In a statement, Vamsi Udayagiri, co-founder and CEO Hesa said, “We have managed to find the pain points of rural communities and extend our support to rural people with technology innovations and solutions.”

During the first Covid wave, Hesa collaborated with multiple social businesses like Healthier Hearts, Vaya Trusts and others to distribute 25000 grocery kits in Karnataka, Odisha and Telangana. Even during the second wave, when the country faced acute shortage of oxygen cylinders, Hesa established two oxygen concentrators in Andhra Pradesh’s Vizianagaram district. Hesa was able to provide over 4000 policies in line with the Central and State governments’ schemes of providing Covid insurance, resulting in 100 successful claims worth Rs 3- Rs 4 lakh to save lives in the rural community.

Covid is a catalyst to India’s digital payment market which is expected to grow to Rs 7092 trillion by 2025 according to RedSeer Consulting. Only 20.26% of the rural Indian population have access to the internet, reflecting the opportunity to onboard 80% of rural users on the digital pathway. Navigating through the impact of Covid in deep interior villages, breaking the myths around vaccine hesitancy Hesa is conducting several campaigns with assisted vaccine registration through its digital platform.

Hesa plans to provide digital literacy to farmers and rural communities, empowering them with an escalating lifestyle.

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