Sales soar at 'innovative' Zara as people return to high street stores

The fashion giant said first-half sales hit £10.2billion, up from £6.9billion last year, as it swung from a £166.6million net loss to a £1.1billion profit. Analysts say shoppers have shifted their spending to focus on fashion workwear as big cities return to normality and lockdowns are lifted, benefiting Inditex brands which include Massimo Dutti.

Emily Salter, senior retail analyst at GlobalData, said Inditex had taken “innovative steps to integrate its in-store and online channels to improve the shopper experience”.

Inditex outshone Swedish rival H&M, which grew less than expected over the three months to the end of August.

Its third-quarter sales hit £4.7billion, down 11.1 percent on pre-pandemic levels.


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