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Samsung Adds New AirDresser to Bespoke Series – Builder Magazine


Samsung Electronics is expanding its Bespoke appliance lineup with the Bespoke AirDresser, launching in the United States and Europe with availability expanded across the world by the end of the year.

The AirDresser uses the manufacturer’s high-temperature JetSteam system to clean and refresh garments, removing 99.9% of common bacteria and viruses in the process, as well as 100% of house dust mites. Its ceramic deodorizing filter removes 99% of odor-causing gases, including odors from tobacco, food, or sweat, and breaks down particles to prevent odors from building up inside the device. The interior features a Long Dress Zone that fits items up to 20 centimeters longer than the rest of the cabinet.

“With health and hygiene top of mind for many people, Samsung is providing a great way to refresh their clothes by removing harmful substances using the Bespoke AirDresser,” said Hyesoon Yang, vice president and head of customer experience of the digital appliances business at Samsung Electronics. “In addition, the Bespoke AirDresser also removes odor-causing gases released during the cleaning process and prevents them from building up inside the unit to keep every load smelling fresh.”

Using the AI Control feature, the unit can also personalize its controls by learning the user’s habits, such as their most frequently used cycles, to create suggestions based on their preferred options and settings. Users can also connect the Bespoke AirDresser to a Samsung smart washer via SmartThings, and receive suggestions for appropriate drying times based on finished wash cycles. A humidity sensor on the inside of the door also automatically adjusts dry time based on the clothes’ humidity.

The Bespoke AirDresser is available in a choice of six different colors and materials—including Crystal Mirror, Glam White, Glam Pink, Satin Beige, Cotta White, and Cotta Charcoal—with interchangeable front panels available separately. The unit comes in two sizes—an 18-inch model that will hold three pieces of clothing and a 24-inch model that will hold five, available in the Crystal Mirror finish as standard. samsung.com

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