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Sensor Tower says installs of top TikTok alternatives grew 155% following ban in India


BENGALURU: Since the government banned TikTok along with 58 other Chinese apps last month, alternative video-sharing apps Roposo, Zili, and Dubsmash, collectively saw first-time installs grow 155 percent in the three weeks, compared to the same period before its ban, according to Sensor Tower Store Intelligence estimates.

Sensor Tower said India was TikTok’s largest market prior to its removal there, generating 164.5 million downloads in the first half of 2020 across the App Store and Google Play. This figure represents 26.4 percent of global installs of the app during that period, which includes Douyin for iOS in China but exclude installs from third-party Android marketplaces.

Since the ban, Roposo, Zili, and Dubsmash have collectively generated 21.8 million downloads in India, reaching 13 percent of TikTok’s installs in the country for the first half of 2020, the app intelligence firm said.

Roposo leads with approximately 71 million all-time installs, followed by Zili with about 51 million and Dubsmash with 30.4 million.

Roposo is owned by InMobi, Zili is developed by Chinese publisher Xiaomi, and Dubsmash is based in New York.

“Newcomers LitLot, Moj, Josh, and MX TakaTak launched around the ban’s announcement. They joined existing social video-sharing apps such as Trell and Chingari in marketing themselves as “made in India,” hoping to appeal to TikTok’s massive audience in the country as domestic products,” Sensor Tower stated.

Smaller apps also saw significant growth after the ban was announced, such as Chinese Internet firm-owned Kuaishou Snack Video, the report stated. Between June 29 and July 19, it generated about 10 million downloads, which was about 59 times the 172,000 it saw between June 8 and June 28.

“As ByteDance works to remedy its embattled position, a window of opportunity has opened for competitors,” Sensor Tower stated. “Time will tell which of these new contenders will take the biggest piece of the pie, or if TikTok will continue to dominate in the second half of 2020 despite losing access to its largest source of new users in India.”





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