Marketing and SEO go hand in hand. Without marrying the two together, marketers cannot achieve their marketing goals. This is to say that when marketers are planning their marketing strategies for the year 2022, they must keep SEO trends under special consideration.
With that being said here are top SEO trends about SEO marketing you need to look out for in 2022:
Artificial intelligence has changed SEO strategies for the better. For instance, RankBrain is an algorithm by Google. All marketers should be well aware of the factors of Artificial Intelligence so they can master it and make sure their marketing strategy is doing well. Artificial intelligence can also help you identify the right topics and the right strategies you can use for your SEO strategies.
AI makes it easier to carry out your SEO strategies and helps you automate the complete process.
Videos and especially short videos are stealing the show. If you want to improve your SEO marketing, you should definitely look into incorporating more and more videos into your content. The online audience prefers watching video content as it is easy to comprehend and more engaging than written content.
This is why it is a great idea for marketers to make use of videos and incorporate optimized video content so that you are able to rank high on search engines with the help of the video. Make sure you select the right platform for your video so that more and more audience consumes it. Include transcriptions as these will help you rank higher on various search engines.
In 2022, the most time we spent, is on our phones. Keeping this in mind, marketers should make sure that the content they come up with is mobile friendly. Most of your audience will use their mobile phones to access your site and other content which is why you should optimize it to be more mobile-friendly.
Expertise: Your content should be clear and a reflection of your expertise. Furthermore, you must also make sure that your content is relevant to your audience.
Authoritativeness: When writing the content, make sure you wear your authority shoes so that your audience knows what you saying is accurate.
Trustworthiness: Trust is the most important merit. If your audience trusts you, it will be very easy to market your services.
You must have more questions about SEO Marketing, here are the answers to some of them:
No, with changing trends, your old SEO strategy will not bring you the results you want.
You can check the usability by using Google’s Mobile Usability Report.