Alexa, fetch me a drink! Shoppers can order free drinks samples to their door by asking via Google or Amazon
Shoppers can now order free drinks samples to their door simply by asking for one via Google or Amazon.
Under the system set up by ad agency M&C Saatchi, customers ask Amazon Alexa or Google Assistant for free samples and they will be delivered.
Drinks maker Diageo has been using it since September 5 to launch its Baileys Almande tipple.
M&C Saatchi yesterday posted a 13 per cent increase in profit from £9.7million to £11million.