Sign In with Apple

In June, at the WWDC conference, Apple introduced the new tool – Sign In with Apple authentication system which allows you to create accounts on sites and applications using the Apple ID in one click. This system will be tested and till the end of this year it will become available. However, Facebook and Google realized the idea already. They have offered similar tools for a couple of years, for example.

How does it work on Google and Facebook?

A lot of websites and applications allow you to “Sign in with Facebook” or “Sign in with Google.” For you, it looks simple and convenient: click on the button, and no usernames or passwords need to be invented. Facebook and Google tell the new resource who you are and at the same time give them access to some data from your profile. For example, to the e-mail address, name and avatar. However, this information may not be limited.

Facebook, describing the advantages of its button for developers, notes that it can provide the site or application with a detailed dossier on you that the resource itself could not collect so quickly. Although in most cases you will be asked if you are ready to share, say, a list of friends or interests.

Source: Apple presentation at WWDC 2019

However, about your activity on a new resource, Facebook and Google will know in any case. For example, when you log in to TripAdvisor via Facebook, the social network will receive information about your orders and reviews and also will be able to show you ads about best price tours to your favourite destinations. Not everyone is ready to share additional details about their online adventures with the social network. Especially if you remember that sometimes, information from Facebook leaks.

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How will this work for Apple?

The “Log in with Apple” system, as well as logging in via Facebook and Google, offers quick registration on the site or in the application, without unnecessary logins and passwords. However, unlike its predecessors, Apple puts privacy at the forefront.

The company promises not to monitor your actions in the services that you entered with this function, and not to tell them practically nothing about you. The only information that a new site or application will receive is your name, e-mail and a unique identifier, which is needed to create an account for you.

Sign in with Apple allows you to choose whether to share a real email address with the service. Source: Apple presentation at WWDC 2019

Moreover, you can leave a real email address a secret if you wish. Instead, Apple will give a new resource a randomly generated mailbox, from which it will automatically send letters from you, without storing them on its server. Moreover, to enter every new application, such a temporary e-mail address will be generated again. If something goes wrong, you can deactivate any of these temporary addresses at any time. Then everyone who wrote on it, including spammers, will lose contact with you.

An example of how randomly generated e-mails will look for entering different applications using Sign in with Apple. Source: Apple presentation at WWDC 2019

Apple took care of system security in advance. In particular, it provides the ability to enable two-factor authentication. On Apple devices, you can verify your identity using Face ID, Touch ID, or a six-digit code.

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Sign In with Apple is not for everyone

Despite all the advantages of the new system, in some ways it still loses to the existing quick entry buttons. If login via Facebook or Google is present on any platform, then the “Sign in with Apple” button is intended primarily for users of devices from this manufacturer.

According to the company, the magic button will be available on any Apple gadget, including Apple TV and Apple Watch. But on devices with a non-native operating system, such as Android, you can log in using it only on sites. They promise that it will work in all browsers.

The fraud protection at Sign In c Apple may also seem controversial. Thanks to her, the system determines who wants to enter the account – a person or a bot, and informs its developers about this. On the one hand, this technology is highly likely to block malicious attempts to log in on your behalf.

On the other hand, the company recognizes that the system can be mistaken for a bot and a real person. So, if you are a new user with a new device and the system is not yet known about you, she may consider this suspicious. Whether it will be possible to log in on the website or in the application and what will happen in general further depends on how straightforwardly the developer of a particular service receives information from this system.

Sign In with Apple: user must have a choice

Most likely, Sign In with Apple will cause little joy for application developers. The more the program knows about you, the more personalized advertising it can show you, and the more money its creators can get from advertisers. The Apple button as a vpn for iphone – offers applications to be content with the and this is disadvantageous for them. However, developers will have to reckon with the new technology.

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Apple decided to introduce its system in a rather radical way. Anyone who wants to distribute applications through the App Store and at the same time allows authentication through Google, Facebook or any other third-party resource will be required to add Sign In with Apple to their arsenal. According to company representatives, the user should have a choice – whether to allow certain resources to collect his data.

For applications that allow only registration “the old fashioned way” – through the username and password – the requirements will not change. However, the Web notes that Apple is risking using a monopoly position to put pressure on developers.

As you can see, Sign In with Apple is a convenient authentication tool for those who do not want to share their personal data once again, but so far less universal than the login buttons via Facebook or Google. In addition, while we know about the new system only from the statements of the developers. How it will be work in practice – we will see soon

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