industry

Skoda Auto VW set to launch mid-size sedan Slavia by March


Amid SUV frenzy in the country, Skoda Auto Volkswagen, the Indian subsidiary of the world’s largest carmaker – the Volkswagen Group – is introducing a mid-size sedan Skoda Slavia along with VW sibling to further its India ambition of capturing 5% market share by 2025.

With the introduction of Slavia, the Czech carmaker has set a target to seize leadership in mid-size sedan segment from Honda City and also eye number one position in the overall sedan market above Rs 10 lakh in the country.

Slavia is the third car under the group’s MQB A0 platform which has been introduced in the country as part of its Rs 8,000-crore India 2.0 plan.

With the launch of the two sedans (Slavia and VW version of MQB A0 sedan), the company expects to get back to manufacturing at full capacity at its plant at Chakan near Pune during the next fiscal year, said Gurpratap Boparai, MD of Skoda Auto Volkswagen India.

Boparai said the premium mid-size sedan offers tremendous potential for growth in the future and it is a “territory” which the company has “made its own” due to strong market share in the Octavia and Superb segment.

“We are confident that the Škoda Slavia will continue the benchmarks set by the Octavia and Superb and will help us to further strengthen our dominance in the segment,” he added .

Skoda Auto believes while the share of sedan in the overall market may fall – but the absolute volume of sedan in the overall market is still expected to grow by more than double in the coming decade to over 2.5 lakh units per annum by 2031. And the segment is expected to grow faster than the other segments due to its low base currently.

Slavia is the widest car in the segment and offers boot space of over 500 litres which is more than a mid-size SUV. The vehicle is likely to be launched by March of 2022 and the company intends to sell about 3,000 to 4,000 units a month, according to people in the know.



READ SOURCE

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.