Skywind Group has made huge moves in the European market by signing a new deal with NetBet that will see the sportsbook gain access to the former’s entire library of premium games, as well as tools to add with gamer acquisition and retention.
The Skywind Group provides premium content to the iGaming industry and has a presence in several European markets including the United Kingdom, Spain, Romania, Malta, and Gibraltar. Its portfolio consists of more than 350 games and is constantly adding new ones, as well as engagement tools and functionality to increase the immersive experience of gamers.
“This recent partnership is a great move for both parties. Here at NetBet, we’re thrilled to bring Skywind into the fold and introduce our customers to their premium range of casino games,” said NetBet PR manager Claudia Georgevici.
NetBet is a fairly unique company. It was originally, and remains primarily, a sportsbook but, since its launch in 2001, is also rated among the best online casinos available to gamers in the UK and one of the biggest betting sites available in Europe. It achieved this because of its exceptionally wide range of products on offer, which includes sports betting, online and live casinos, lottery games, and even poker.
“NetBet is a well-established global operation. We’re delighted to partner with NetBet and look forward to entertaining its players with our player engagement tools and favourite games,” said Skywind managing director Oren Cohen Shwartz.
Both companies know the value of staying on the cutting edge of technology within the industry, which allows them to stay relevant even in the most diverse of markets. Skywind has also built a strong reputation for transparency, a focus on player safety, and respect for the process. All qualities that drew Netbet towards the company and facilitated the deal between them. Especially in an environment where the safety of gamers is becoming a top priority among all different types of gaming.
The announcement that the two companies are teaming up will have a huge impact on the European market and competitors will no doubt be scrambling to figure out a way forward. Their union will create a platform that offers an extraordinary value proposition to potential gamers.
On top of the massive portfolio of games that are now available to NetBet Users, the company will also gain access to acquisition and retention tools that Skywind has perfected over the years to help them keep hold of all the new gamers on their platforms are likely to see.
The engagement and retention tools include elements like in-game tournaments, split pot jackpots, jackpots that change depending on how long someone has been playing, and, most intriguingly, a rich rewards system that Skywind claims will “upend free spins” as an engagement tool.
Some of the most popular games in the Skywind portfolio include titles like Party Box, Jaguar Gold, Combat Masters, Rain Balls, and Party Pop. NetBet will also have access to real-money arcade games such as Dragon Dozer and FlyJet, and even branded games like Resident Evil and The Magnificent Seven.
For NetBet, it is about so much more than acquiring a massive catalogue of games and a bit of extra help and expertise. What the company is doing is building the ultimate platform for online gamers, where they can find everything they could ever want from gaming to gambling.
The offering now available to them means their users will never get bored and always have something new to try. It is creating an ecosystem that gamers will never want, or need, to leave to find what they are looking for.
Hot on the heels of the announcement was more big news from Skywind who, not a week later, revealed another major deal with Avento that was very similar in terms of aims and scope as they look to remain on the front foot and ahead of the competition in almost every aspect.