startups

SOOCAS S3 Electric Shaver Hits US Market with Infinity Floating Tech – AsiaOne


SHENZHEN, CHINA – Media OutReach
 – 3 August 2020 – China’s SOOCAS
, a personal care appliance startup based in Shenzhen, has launched
its first electric shaver S3 in the US market, following a big
success in its domestic market. The product is featured by its IFT
(Infinity Floating Technology), one of the most innovative
technology in the personal care area.

SOOCAS S3 is the first electric shaver to use automotive suspension
technology, or IFT (Infinity Floating Technology), enabling the
blade head to be more flexible and rotate 360 degrees horizontally,
even up and down. Thereby, the blade head meets most people’s needs
even though their face shapes differ, and it sure to provide more
comfortable shaving.

 

The blade head can adapt to different angles and forces, which is
excellent for different face contours and enjoyment after thorough
shaving. In addition, it is very convenient to dismantle the blade
head, just by pressing the buckle at the front, then, you’ll be
able to clean it.

 

SOOCAS is always dedicated to design simple, crisp, and practical
products. As electric shaver is for men, S3 has something
different. It denotes the masculinity: mature and solemn.

 

The overall appearance is simple. The black handle of the main body
has a delicate matte and skin-friendly surface, whereas, it easy to
retain grease and dust. On the upper part of the handle in light
gold is a power button position that extends to the top. The CD
texture of the cut surface and the power button is for an enhanced
visual experience. The blade also features the contrasting colors,
but slightly different from that of the handle. The handle is
round, whereas, the blade head looks more distinct with tougher
lines.

 

S3 is the latest of SOOCAS’ lines of men’s grooming, demonstrating
the company’s ambition to complete with international big names
like Philips, Braun. The company said that it applied dozens of
patents in electric shaver. The product will be first available on
its Amazon brand store first.

 

According to a statement from SOOCAS founder Meng Fandi, the
company has achieved profitability since its launch and has seen
its margin increase over the years. It plans to spend its fresh
proceeds on marketing in a race to lure China’s increasingly
sophisticated young consumers with toothbrushes and its new lines
of hair dryers, nosal trimmers and other tools that make you
squeaky clean.

About SOOCAS

SOOCAS positions itself as a personal care fashion brand and
provides electronic products for personal care, such as electric
toothbrushes, water flossers, shavers, and hairdryers. SOOCAS, with
its Chinese name Sushi meaning pure, neat, and elegant persons,
aims to help users improve personal image and quality of life. At
the same time, SOOCAS also focuses on creating unforgettable user
experience, adheres to the product creation principle of “pure,
smart, and elegant” all along, and integrates innovative technology
with exquisite design, to make you become a better you in product
experience.



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