Why Sell on Amazon?
If you have decided that selling on Amazon is something you want to try out, it’s time to learn how to sell on Amazon successfully. There are many different ways in which you can go about doing this. Still, the first and most important thing to keep in mind is that the more successful you are at selling on Amazon, the more money you will make, which means the more money you will be able to save, which is the point of this article.
A logical starting point to starting any conversation about starting an Amazon FBA Business and becoming a verified seller on Amazon must start with discussing Amazon’s current status in the digital e-commerce space. Amazon is a global technology company known for its early adoption and market dominance of the e-commerce market. It is also a market leader in cloud computing, digital streaming and Artificial Intelligence (AI) technology. It is hard to believe that this global juggernaut business started only two decades ago as an online marketplace for books but has become more massive than the famous retailer Walmart and is now the most valuable retailer in the United States.
Amazon is the world’s largest online marketplace, as measured by its revenue and the market share it dominates. Its digital marketplace is made efficient, reliable, and scaled by the augmentation of advanced AI, integration of technology, cloud computing, a highly usable digital platform, and excellent customer service. This platform can be used by any individual or group to start an Amazon FBA business and leverage the advanced technology that powers Amazon.
Amazon has been described as “one of the most influential economic and cultural forces globally.” It is truly a global brand that has placed an overwhelming focus on prioritizing the customer first at the core of its business value proposition. Amazon continues to lead the way in technological innovation in the e-commerce and digital industry. With its premier service, Amazon Prime promises delivery of products sold on its platform to its customers within two days. At the start of January 2020, it was estimated that Amazon Prime had over 150 million subscribers worldwide.
Starting an Amazon FBA Business gives individuals and businesses access to this diverse user base and all the benefits of Amazon services that it provides its sellers. This is a tough to beat value proposition and allows smaller businesses to expand their market share and become competitive with other companies in the digital e-commerce space. In the modern economy, our most valued resource is often considered to be our time. Amazon, through Amazon FBA, provides a streamlined and highly desirable pipeline to start your business, save time, and help your business grow.
What is Amazon Prime?
Amazon Prime is a membership service that Amazon started in 2005. It is currently available to members in 17 countries in North America, Europe, and Asia. It is now estimated to have over 150 million subscribers. This service’s primary benefit for its members is unlimited free two-day shipping for customers within the United States on all eligible products on the Amazon platform. Members also can pay a nominal fee for expedited one day and same-day delivery of Prime-eligible products. Fast delivery and excellent customer service are the main attraction of consumers to Amazon Prime, but it is not the only benefit. Amazon Prime is the gateway for customers into the Amazon ecosystem of products and services. A few examples of services provided with an Amazon Prime membership include access to audio and video streaming services.
What is Amazon FBA?
This is a service offered by Amazon to individuals and businesses that wish to become verified sellers on the Amazon platform. It opens access to all Amazon Prime subscribers and makes the seller’s products eligible for Amazon Prime.
What services does Amazon provide to a business and independent seller on its platform?
By using Amazon FBA, Amazon provides sellers with free shipping to an Amazon fulfillment center, free storage and return of products, and ensures a streamlined and consistent way to deliver products to customers using Amazon’s supply chain.
How to get started with Amazon FBA?
Now that you have learned about Amazon and the many opportunities and benefits available to those that start an Amazon FBA business, you may be interested in learning how to get started. You can become an official seller on Amazon by completing a series of four simple steps. These steps, in summary, are the following:
- Set up an Amazon FBA Business by creating an Amazon selling account through “Seller Central.”
- Create a unique and personalized product listing. This process involves identifying the products you wish to sell on Amazon and adding details of the inventory available for sale.
- Prepare your products for transportation to an Amazon fulfillment center. This process of securely transporting products from your location to Amazon is guided by specific and standardized instructions to ensure safe, time-efficient, and seamless shipping and routing to the right destination.
- Ship your products to Amazon. After you ship your product, Amazon will simplify and take care of your business’s complex supply chain for you! You can rest assured that the customer will get a simple, fast, and consistent shopping experience from your business each time they order through Amazon Prime.
This summary of the four steps to get started selling on Amazon provides a simple overview of the process. The Amazon platform leverages many advanced technologies to power and enables its efficient and complex procedures. By making small adjustments over time and adapting to any new platform changes, many sellers can leverage the platform in the best way possible. This can lead to a significant increase in revenue generated through Amazon FBA.
Many businesses risk learning through trial and error, improving their processes over time. This is a risky approach. An alternate and highly recommended method is to learn through one of many amazon sellers courses available on the internet. These courses are produced by individuals and teams that have a track record of success selling on Amazon. These courses provide insights and information to shorten the learning curve and optimize your sales and minimize the risk you take.
Any business not using Amazon FBA is missing out on significant revenue streams and opportunities. In a highly competitive e-commerce industry, Amazon FBA business is no longer an option that any business can afford to miss out.