New York-based blockchain startup Editional has launched its Ethereum-powered mobile application, the company announced in a press release. The app allows users to create, claim, and trade unique collectibles online, putting digital art on a blockchain. All users are provided with a personal Ethereum wallet address where they can store acquired collectibles.

A creator will be able to upload their art straight from their mobile phone in a matter of seconds. After assigning a set number of editions they are going to release, the piece will be available for the community to collect. Since the pieces are on blockchain, each of them will be unique; they’ll have data containing provable ownership and transaction history embedded to combat fraud.

“I’ve been really excited to see the growing interest in digital collectibles and the power this new medium grants to creators—the barriers to entry have historically been too high for most people to get involved,” said John Egan, CEO of Editional and former Facebook Product manager. “With Editional, anyone can discover and create next-generation art and creative digital content right on their phone, without having to learn about blockchain technology.

The company received $1.5 million funding in the seed round; its investors include ConsenSys Ventures, Digital Currency Group, and CoinFund.

The app will be available for iOS devices. The app integrates other dapps, such as OpenSea.



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