Staycation boom sees JD Group offer to repay £24m furlough support

A staycation boom fuelled a surge in sales of camping, cycling and outdoor gear at JD Group, helping the company to more than double its profits last year.

Now the owner of JD Sports, Blacks and Millets has agreed to pay back more than £24m in government furlough support after sales remained strong while stores had been forced to close during the pandemic, and bounced back quickly after the high street lockdowns ended.

Publishing its delayed annual results JD Group said total sales rose almost 40% to £8.6bn in the year to the end of January as sales at Blacks, Millets and Go Outdoors jumped nearly 42% to £513.4m helping the outdoor chains make a profit of £25.9m compared with a loss of £26.5m the year before.

The group’s core sports fashion chains’ sales also soared nearly 40% as they opened hundreds more stores in the US and expanded online, with 30% of UK sales now via the internet compared with 22% pre-pandemic.

“Our outdoor businesses had a much improved year with an elevated demand for holidays in the UK and a general recognition of the physical and mental health benefits of spending time outdoors combining to drive a strong demand for outdoor living and cycling categories in particular,” the company said. Profits for the outdoor division were also boosted by the restructuring of the Go Outdoors chain which JD put through a controversial pre-pack administration deal in June last year.

Helen Ashton, the interim chair of JD, said the strong results were “achieved in the face of a series of unprecedented challenges including sustained periods of temporary store closures in many markets, constraints in the supply of certain products due to factory closures within the global supply chains of the international brands, widespread turbulence in international logistics and the ongoing administrative and cost consequences resulting from the loss of tariff-free, frictionless trade with the European Union”.

The company said it had not been able to source enough sports shoes, bikes and other kit because of production delays during the pandemic, adding there was still a “global shortfall in the global supply of certain key footwear styles”.

JD has also faced its own turbulence with boss Peter Cowgill leaving abruptly last month after a string of missteps including breaching competition regulations with clandestine meetings with the boss of its takeover target Footasylum and potential price fixing on Rangers shirts.

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The board said it had now completed investigations and a review of governance procedures and was making changes to deliver a “more formalised approach to governance, risk management and the documentation and appraisal of internal controls”.

It said the improvements, which included meeting the UK corporate governance code standards, will take 18 months to complete.

Ashton said work to hire a new chief executive and chair for the group was continuing with a number of “high calibre candidates” lining up for the chief executive post “including some who have only recently made their interest in the role known”.


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