At launch, Swiggy claims it will deliver products from offline stores across various categories like fruits and vegetables, kiranas and supermarkets, florists, baby care, health and supplements, pet care stores, meat stores, and pan shops among others within an hour. The service will be part of Swiggy’s existing mobile app.
Swiggy said it will leverage its growing delivery fleet of 1.25 lakh active delivery partners to make product deliveries.
ET had first reported in April 2018 that Swiggy was looking to diversify its delivery operations beyond food into other categories to boost its delivery volume. Swiggy, which recently raised $1 billion in funding, was looking to enable buying and delivery of products from any store in the city including electronics, groceries, flower shops and gift shops.
Swiggy said the service is currently being piloted in Gurugram, wherein the company claims to offer products from more than 3,500 stores including 200 prominent brands like Le Marche, Needs Supermarket, Licious, Zappfresh, MomsCo, Apollo and Guardian Pharmacy.
“Today’s announcement takes Swiggy to categories beyond food, where we hope to deliver the same level of delightful experiences to consumers for their everyday needs. It is the first milestone in Swiggy’s vision to elevate the quality of life for the urban consumer by offering unparalleled convenience” said Swiggy CEO Sriharsha Majety.
The service is expected to boost Swiggy’s delivery volume which currently stands at 28 million orders per month across only the food delivery segment. It also pits the Bengaluru-based delivery platform against Google-backed Dunzo that is looking to ramp up its offerings in the country.