Launched by conceptual artist twins Frank and Patrik Riklin in Saillon, Switzerland, the ‘null stern (German for zero star) suite’, located between a petrol pump and a busy road, offers patrons the bare necessities: a double bed and table lamps – and a butler on standby.
With local food and fresh fruit juice to sample, the First World’s version of slumming it comes at a price of 325 Swiss francs (about ₹27,000) a night. If anything, it’s the perfect midway point between a particularly bad hotel, where one may end up fretting over funky smells, strange stains and waking up with a staph infection, or a really good one, where guests drown and massage away their anxieties in champagne and spas.
But even though ‘Panic-About-The-World’s-Problems-Getaways’ doesn’t have the same ring to it as sustainable travel or staycations, with new global crises every day, it might just deserve to be the next big holiday trend.