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Tappp gets $5 million in Series-A funding

MUMBAI: Pre-paid platform Tappp, which enables global access to premium live sports content, has raised $5 million in Series-A financing, led by global sports tech venture fund ADvantage.

ADvantage is managed as a partnership between leAD Sports, and investment platform initiated by the grandchildren of Adi Dassler, and global hybrid venture capital platform OurCrowd.

The round also saw participation from leading venture capital firms and sports technology investors, including Elysian Park (LA Dodgers fund), Accomplice, Go4it, Courtside VC and Sterling VC. Tappp is a brainchild of Mumbai-born entrepreneur Sandy Agarwal. In April, the company launched its flagship product, an exclusive prepaid card offering access to Major League Baseball’s (MLB) live streaming service and NFL.

With this round, the company plans to allocate funds for research and development in India. “We intend to build a next generation platform that gives fans more access and control to their favourite sport, teams, and players,” the founder of Tappp, told ET.

He said the company wants to invest specifically in areas such as artificial intelligence to match micro payments to specific content, and in product, market expansion and adding major sports that fans love.


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