KOCHI: With food products in its portfolio, Tata Consumer Products Ltd. (TCPL) aims at using its strong distribution network to maintain its growth in FY21.

“This year we grew at 8%, which was virtually double of what the consumer products industry had grown,” said Amit Chincholikar, global chief human resources officer of TCPL. The company hopes to continue to grow at a pace faster than the industry in the coming year too, he added.

On February 10, TCPL became a combined entity of four verticals by adding food to its existing ones of beverages, water and international business. Its food brand Sampann which now consists of spices and pulses will add more products to its portfolio in the next 12 to 18 months.

“Several products are in the pipeline. Our Pune-based innovation centre is working on a range of 20 to 30 products including rice and poha,” said Chincholikar, who had come to attend the international conference on natural dyes at Munnar hosted by Shrishti Trust supported by TCPL and Tata Trust said.

According to him, whatever be the product, the company stresses on health and nutrition. “We sell unpolished dal which is more nutritious than polished ones.”

TCPL is looking to expand its reach with multiple products in its basket and hopes to reach out to more households so that they will be available in modern trade stalls as well as in small ones in the rural areas.

“We are fairly bullish in our plans. We believe we have the right set of products, brand value of Tata and fairly strong distribution network,” he noted.

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In the tea segment, TCPL currently holds 20% share in the country and it will be focusing more on specialty, and high quality premium products. ” Our advantage is that our tea is now available in all price segments.

In water segment TCPL will continue to grow with its Himalayan brand for which it had recently introduced glass bottles. TCPL as a combined entity has a turnover in excess of Rs 9,300 crore.



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