Tech Mahindra, InMobi to collaborate on video advertising solutions for mobile devices

PUNE: IT services provider Tech Mahindra said on Thursday it would collaborate with marketing cloud firm InMobi to offer a video advertising solution.

The solution is aimed at advertisers including telecom providers and media and entertainment companies. It will enable advertisers to develop and distribute innovative and engaging video advertisements on mobile phones.

The new solution is an addition to the “capitalize” component of Tech Mahindra’s VU platform (Video Unlimited) that caters to the 4Cs of content: Create, Curate, Circulate and Capitalize, said the company.

Through this partnership, organizations will be able to take the video advertisements created at scale with Tech Mahindra and, through InMobi, distribute them to targeted audiences through leading global mobile applications.

Manish Vyas, President, Communications, Media & Entertainment Business, Tech Mahindra, said, “As a part of our TechMNxt charter, Tech Mahindra is committed to leverage next generation technologies and solutions to disrupt and enable digital transformation, and to build and deliver cutting-edge technology solutions. Our partnership with InMobi helps us in delivering connected experience to our telecom and media customers through the first of its kind adtech platform.”

With industry-leading attribution, data analysis and programmatic expertise, InMobi is helping brands drive real connections through in-app environments and video. Through this partnership, Tech Mahindra customers will gain access to exclusive supply through InMobi Exchange, InMobi’s in-house programmatic mobile ad exchange, as well as additional supply sources through InMobi’s Demand-Side Platform, InMobi DSP.

Abhay Singhal, Co-Founder, InMobi Group and CEO, InMobi Marketing Cloud, said, “We are excited to help the world’s biggest media and entertainment companies find and reach the right audiences through mobile with Tech Mahindra. InMobi’s unique data insights, precise audience segments and expertise in both programmatic and in-app environments will prove to be immensely valuable for Tech Mahindra’s customers looking to drive real connections with their consumers through mobile video advertising.

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