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The Best SEO Tactics to Find Customers in London

The Best SEO Tactics to Find Customers in London

Search Engine Optimisation (SEO) is a term used to describe how well a website performs in search engines. It is the use of a variety of tactics in tandem to boost organic search engine rankings. ‘Organic’ in this context refers to non-sponsored search results. Having a website that ranks on the first SERP (search engine results page) boosts a brand’s online visibility and, as a result, click-through-rate significantly. Ranking in the top 3 organic search results is the aim of SEO.

SEO has become a vital participant in the market with all the online businesses striving to outrank their competitors. Over the last decade, London has seen a major surge in eCommerce and local businesses in the digital arena. A competent SEO company in London like Passion Digital can handle technical aspects of website optimisation, marketing campaigns, identifying the most appealing industry trends, and much more. This aids firms in improving their internet presence and attracting more clients from their target market.

Encompass a Wide Range of Tactics for Enhanced Rankings

Local Landing Pages Should Be Included

Consumers look for services and products in their neighbourhoods. This is where the importance of local SEO company London comes into play. You must add specific landing pages to your website for each of your business locations. They should also include local geographic keywords. If you do this, search engines will have an easier time finding your listing and providing the most relevant results from your website to searchers.

To get the most out of your SEO efforts, make sure that all of your meta titles, descriptions, and content are targeted at a certain area. This will help you increase traffic to your website. Duplicating content across numerous local landing pages is a bad idea.

Add Your Business to Online Directories

Make your name, address, and phone number (also known as your NAP) widely known online. It will make it possible for customers and online databases to find you. List your company on well-known business directories such as Yelp, MerchantCircle, and CitySearch. Citation data aggregators such as Factual, Acxiom, Infogroup, and Neustar should also be used. Make sure your company’s NAP is identical throughout all citation sites and directories. Your company’s address should be consistent across all of your websites. Avoid the possible fault of including NAP within pictures because they can’t be crawled by search engines.

Technical SEO

If you want to attract suitable customers, make sure your website is technically sound. It must have a good architecture and quick loading speed (less than 3 seconds) to rank well on Google. That’s why you should hire an SEO company in London to make sure your site is technically sound.

Because 9 out of 10 smartphone users conduct local searches on their smartphones, your site should be mobile-friendly. Your website is frequently visited by Internet users looking for contact information, directions to your company’s location, and reviews. Your company’s website must be responsive to order to look good on a variety of displays, including smartphones and other mobile devices.

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