Over the past few years, the use of travel webcams has become more commonplace—and for a good reason. Visit the website of popular resorts and you’ll probably find a dedicated section for their live webcams, giving you a glimpse of what to expect when it’s your turn to visit their location. It is such a simple concept, but it works a charm. These webpages generate a lot of traffic and converting even a handful of visitors into real customers makes this a worthwhile strategy.
But setting up travel webcams may not be as simple as you think. You need to consider multiple factors to ensure that you’re maximizing traffic. It’s not all about getting a high-quality webcam, installing it somewhere in your property, and then forgetting about it entirely. You need a more strategic approach if you want to drive targeted visitors to your business. The following are three critical factors to consider.
Not all traffic is created equal. You can probably agree to this, especially if you’ve been trying to generate customers online for years. What you want is to get the attention of targeted users, and sometimes, making things simple is the way to go. Streaming and user-controllable webcams, for example, may sound like a great idea. You’re allowing potential visitors to take a virtual tour at their own pace. However, this might also act as a constant distraction.
You might be better off sticking to a high-quality webcam that captures the best views and attractions from your resort. A great example is how webcams are used by seaside resorts in Swanage. By placing the webcams in strategic locations, they give viewers a spectacular view of the town’s many natural wonders.
When installing travel webcams, you shouldn’t forget to consider the privacy of your guests. You must put a system in place to protect their privacy in real-time. If you don’t have the technical skills, you may have to enlist a professional. But this is a one-time investment that proves to be one of the most critical aspects of using webcams for business.
Of course, the quality of your live feed can make or break this entire strategy. There’s absolutely no use for a low-quality webcam. No matter how beautiful your resort is, it will look ugly when you use a cheap, low-quality camera to capture videos. You’ll need to invest more money upfront, but it will undoubtedly increase the chances of turning viewers into real guests. Swanage News reports that an increasing number of seaside resorts and other businesses are using this approach, so you wouldn’t want to lag behind the competition.
You shouldn’t use travel webcams just for the sake of it. You must have a clear purpose, a systematic approach, and a consistent way to inspire prospective guests and compel them to choose your resorts over the competition. The right technology makes things easier, but it’s up to you to use it to its fullest and help you reach your business objectives.