Digital marketing makes it easy for consumers to shop online. Having the freedom to shop from the comfort of your home is fantastic. However, that’s impossible with search engines out of the picture. Before making a purchase decision, consumers have to search for the product in search engines such as Google, Bing, and Yahoo. Only then can consumers be convinced about what they want.
If businesses don’t strategize on how to be found online, their market share will shrink. As a result, more businesses are at the forefront in the use of search engines. Companies like SEO agency in Glasgow will help your site get more traffic.
According to a study by BrandVerity, e-commerce alone had a spending of a whopping $586.92 billion in 2019. Evidently, the role that search engines play in businesses can never be ignored.
How Many Daily Searches Do Search Engines Receive?
The first thing that comes to your mind when you need to research a product is searching it online. Every second, for instance, Google receives many product searches. When you aren’t convinced you’ll probably go to Amazon to check if the product is listed there. And from there you’ll make your final purchase decision.
Research shows that many consumers perform product searches before a day goes. According to Internet Live Stats, Google receives a total of 3.5 billion searches every day. Every year, these searches are estimated to increase by 10%. As you can see, search engines play a significant role in making your business visible. Here’s where you’ll find customers as more visitors will be directed to your website. If your business ranks in search engines, your business is destined to grow fast.
How Customers Perceive a Business that Appears on Search Engines
If you perform an internet search of “pet food stores around me”, you’ll expect a list of these businesses. Usually, consumers have a thing for the first result. Of course, your perception is that the website that ranks higher has the best products.
Putting this perception in mind, you now get the importance of search engines. Your business is likely to be perceived well if you appear on search engines. Go ahead and leverage your business for online customers. Though it might take time for your site to rank, it’s now time to do it. You’ll be happier you did that in a few months to come.
Changing Habits of Consumer Searches
A few years ago, online searches for products were not common. Nevertheless, consumer habits have changed over time. One driver of this change is the internet age. Most customers perform their searches on their mobile phones but not on their desktops. Realizing this, search engines have streamlined mobile searches to give better results. According to a study by Statista, 60% of Google searches are done on mobile phones. On top of that, Google is responsible for 95% of the mobile search engine market in the US.
During COVID-19, more consumers have been inclined to e-commerce. With movement restrictions imposed, customers cannot go shopping. Consequently, search engines have received heavy traffic than before. And mind you, these searches are mostly done via mobile phones. Better still, e-commerce companies like Amazon have had the best sales ever during this pandemic.
The Impact of Search Engines on Businesses
Let’s face the reality that businesses have to embrace search engines. If at all you want your business to soar, make sure you’re visible online. If you aren’t ranking on searching engines, you’re missing out on 3.5 billion potential customers. That’s why you must ensure that your business is using the right keywords.
Picture this: if your business appears on search engines and you have the right products, you’ll have conversions. In a nutshell, search engines drive visitors to your site. With time, more visitors will find you and make your sales soar to the roof. As you can see, the role of search engines on businesses cannot be underestimated.
In the digital age, people are forced to purchase products online. For your business to thrive, you need to incorporate search engine marketing. Get your website to rank higher for better conversions. This can be through the use of keywords or pay per click. There are organic searches and paid searches. It’s up to you to choose the option that suits you best.
Search engines play an important role in leveraging businesses. Ensure that your business ranks higher in the search engines to convert leads into sales. Provided you apply the right keywords, customers will find you online at a click of a button. Search engines are the most popular method of marketing and businesses must use them wisely to stay in shape.