Gone are the days when customers used to visit stores to find their desired products. Digitalization has changed the mindset of the people, and they have started resorting to the internet and websites to find their desirables. They search their requirements via keywords and focus on the results displayed by search engines (Google).
Customers browse websites and check out their offerings. When their desired product falls short of their expectations, their trust in the website declines, and they resort to competition.
Your website is the future of your business, and hence apart from marketing strategies and SEO, there are ample factors that need to be focused on to gain visitor attention.
Ensure that your website surpasses their desired expectations regarding product, content, and prices and encourages them to stay longer.
In this article, I have penned down some key things that your customers expect from your website.
Visitor’s Most Desired Website Features:
Duplicity is bad for SEO, and your website needs SEO. Period.
Plagiarized content has its negative repercussions since SEO never indexes such sites. On the other hand, unique and qualitative content enhances SEO as well as customer attention. The sole factor of your website which crawls your website to the top position in SEO is its uniqueness.
Incorporate this factor in your website content, images, videos, etc. and visualize your website soaring in:
- Organic Traffic
- User Engagement
2. Ease of Use:
When visitors are ready to spend, they want everything on your website in an “Easy” way.
Easy to access, easy to use, easy to navigate, easy to search, easy to understand, and the list is long.
In a nutshell, this means simple search menus, easy header-footer links, appropriate use of taglines, intuitive navigation, strategically placed visuals, and easy content language with loads of white space for a better understanding of customers.
A user-friendly website can help reduce customer-support costs since visitors can easily access products and information.
3. Add Strong Calls to Action (CTA):
Don’t be an addition to this figure.
Apart from strong content and strong designs, images and visuals, your website needs strong CTA (specific commands like “Sign Up” or Buy Now”) buttons that guide and urge the customers to click them and take the required action.
This button (hyperlink) on the web page is a stepwise process that smoothens the sales funnel by guiding visitors to finish their sales. The absence of CTA may lead to a rise in abandonment rate since it leaves customers confused with what to do next.
Example: CTA for your e-commerce store is:
- Add to Cart
- Add to Bag
- Buy Now
- Add to Wishlist
Colourful CTA buttons highlighted on the website help in boosting your sales and revenues.
4. Engaging Content:
Content on your website educates your website users as well as SEO about your brand and products.
Engaging content (adding visuals and charts), which entices visitors to stay and explore your website, helps raise the brand awareness graph and visitor trust, which in turn helps improve your website’s popularity.
- More Traffic
- Strong Customer Relationships
- Better SEO Ranks
5. Make Information Easy to Locate:
Apart from creating engaging content, ensure to make it easily accessible to readers since it attracts many potential customers to your website. This gives them a better user experience, and in turn, increases referrals and conversions.
- 46% don’t enter their sensitive information on unsecured sites.
- 64% abandon unsecured sites instantly.
This shows the power of HTTPS (hyper-text transfer protocol secure), which can be obtained by installing an SSL (Secure Socket Layer) certificate on the website. HTTPS in the URL symbolize that the website is secured with encryption.
A small padlock is visible in the address bar when clicked gives information on the level of vetting, i.e., Domain Validation (DV), Organisation Validation (OV), or Extended Validation (EV), as well as the validity period and company details.
Site seals come along with these digital securities, which enhance the trust levels of the website. This makes HTTPS the first choice of online shoppers.
There are many fishes in the ocean, but the whale rules the same. Similarly, there are many SSL certificate providers, but CheapSSLShop rules the globe with its best offerings at the best rates.
Customers expect a secured site for making transactions, so go ahead, and buy SSL certificate from CheapSSLShop, to secure your website digitally.
7. Test Your Site on Mobile:
Your website should work and should work fast, irrespective of the device used by your customer. However, this is what customers expect from your website, and hence it’s pivotal to make your website responsive to all the devices (mobiles or tablets).
Research indicates that 55.77% of the users use mobile devices for accessing the internet, whereas 41.5% use desktops, and 2.73% use tablets.
Customers try to access your website to make purchases from their mobiles, but if your website doesn’t function well on small screens, you may lose business. With more than 50% of the population using mobiles for accessing websites, you need to ensure that your customers can easily and quickly access your site information from any device.
8. Feedback Mechanisms:
To know how your customers accept your products, encourage them to provide you product feedback. Feedback mechanisms like feedback forms, email links, social media platforms, etc., can help increase customer trust.
93% of the customers trust online reviews before making a purchase.
Highlight these positive comments on social media platforms for instilling trust in new customers.
Incorporate the star rating criterion in your website to enhance customer trust, loyalty, and sales. Feedback mechanisms will also help satisfy customer queries and, in some cases, improvising on brand products based on customer recommendations and expectations.
Few More Tips:
- High Page Load Speed
- Contact Information
- Discount Offers
- Navigation on the Top
Your strong online presence is the key to your business success. A meticulously planned website helps in enhancing your digital presence, which in turn increases customers, conversions, and revenues.
Hope the above article helps you in winning customer trust and expectations, thus soaring your business. Best Wishes!!