startups

Tony Wheeler eyes startups including Star Wars-filming startup – Sydney Morning Herald


Ahead of the event, Mr Wheeler told The Age and The Sydney Morning Herald he wasn’t on the lookout specifically for technology business investments, though he was involved with one company: Oakleigh-based movie drone startup XM2.

“I like people who make things… I just love the craft-work that goes into it,” he said.

“When it comes to big Hollywood movies, they’re right at the cutting edge.”

XM2 only started booking big projects around 2015 but the Melbourne business is now taking on the world.

Led by former film producer Stephen Oh, XM2 was co-founded with Aidan Kelly and has designed drones capable of holding cinematic quality film equipment which it provides for cinema, TV and advertising projects in the UK, Australia and across Hollywood.

Its most recent credits include working on the upcoming Star Wars Episode IX and its camerawork features in the first trailer for 007.

Speaking from California, Mr Oh said he met Mr Wheeler by chance one day in Williamstown while filming a job. After a few years of guidance, Mr Wheeler made a “meaningful” investment in the company last year.

“It’s all about growth at the moment and the international presence: We’re just under 20 odd staff, but we are a global company and we don’t have any competitors,” Mr Oh said.

X2M has offices in Melbourne, Brisbane, London, Los Angeles and Atlanta.

Mr Oh had been a film producer for around two decades when he started playing with drone technology because it was a personal interest.

“I started a hobby flying remote control aircraft. One thing led to another and we started putting cameras on them,” he said.

Stephen Oh, left, Johnny Depp as captain Jack Sparrow, and XM2 pilots in the Whitsundays during filming for Pirates of the Caribbean: Dead Men Tell No Tales. On set the drone became known as the 'Johnny Drone'.

Stephen Oh, left, Johnny Depp as captain Jack Sparrow, and XM2 pilots in the Whitsundays during filming for Pirates of the Caribbean: Dead Men Tell No Tales. On set the drone became known as the ‘Johnny Drone’.

X2M’s first projects included the Australian film Lion and a Pirates of the Carribean film in 2015. Since then the startup has built a full portfolio of Hollywood credits and turns over just under $10 million a year.

The next 12 months were all about expanding that global presence to become the market leader across the world’s film sets.

Mr Wheeler said the company was exciting because it was filling a global need with technology that was better than anywhere else in the world.

Loading

He told the crowd on Tuesday that the Lonely Planet team was able to grow to an international name precisely because of Australia’s small population forcing them to consider overseas markets.

“It’s a virtue of being from a small place,” he said.

Follow MySmallBusiness on Twitter, Facebook and LinkedIn.

Most Viewed in Business

Loading





READ SOURCE

Leave a Reply