A well-designed and easy-to-navigate website is an absolutely essential business tool in 2020, and if you are finding that your traffic and conversions just aren’t like they used to be, then it might be time for a refresh. Too often, people get complacent with their websites and put off an update for far longer than they should, and their business suffers as a result. The process of redesigning a website can seem daunting, it might seem too expensive, it might not be that big of a deal: these are just a few of the many reasons that people kick this project further down the road, all while their website fails to deliver the business that it should be producing.
The following are a few of the major signs that your website is in need of a redesign. If you are uncertain of where to go, how to begin, or what you even need to replace, we’d suggest contacting a web design firm like the team at On The Map Web Design. With over a decade in the business of web design and SEO, you can be confident that you are partnering with a team that delivers results.
1: Your Site Just Plain Looks Outdated
You don’t need to be a technical wizard to look at a website and tell if it is outdated or not. Web design trends change slowly enough that a website can stay current for quite a while, but suddenly you might look at your page and realize that it’s straight out of 2005. Your visitors can tell, too, and whether consciously or subconsciously, an outdated website sends them running back to the search results page.
2: Your Search Engine Rankings Are Dropping
There is a wide range of tools available out there for you to check and track your search engine rankings, which we highly recommend doing regardless of whether or not your site needs a redesign. However, if you notice that your rankings are dropping and you can’t seem to figure out why it’s probably time to bring in a professional who can take a holistic look at your site and provide some suggestions. Not only does a redesign update the aesthetics of your site, but it also allows for a full overhaul of the way your site interacts with search engines and can give your rankings a needed boost.
3: Updating Content Is a Struggle
In years past, updating the content on your website could feel like it required an advanced degree. These days, there are many different content management systems (CMS) that make it easy to update your content without worrying about breaking your entire site. Whether you are trying to post a blog or change the content of your homepage, a designer can leave you with the keys to your CMS and an easy way to maintain full control over your content.
4: High Bounce Rates
Your bounce rate is the percentage of visitors who leave your site without visiting a second page, which is a good indication that they took a look at your site and decided it wasn’t worth the effort of trying to navigate your site. Of course, there are many other factors that play into a visitor’s decision to bounce, but remember that it is often easier to go back to the search engine results page and find a new site than it is to try to navigate an outdated page.
5: No Responsive Design
Since the advent of the smartphone in 2008, mobile devices have increasingly risen to prominence and now account for over 50% of all web traffic. Before mobile devices were a concern, designers needed to make sure that their pages worked on a different browser, but didn’t need to give much consideration to screen size. Now, it is important that your site is able to be navigated on a tablet or smartphone as easily as on a desktop, which requires a completely different design depending on the device. If you do not have a responsive design on your website, you are automatically missing out on 50% or more of your traffic.