NEW DELHI: Top retailers and e-tailers in India, including Amazon, Flipkart, Reliance Retail, Big Basket and the Future Group have come together to work on standardising representation of product data across various offline and online retail platforms for consistency and uniformity.

The move would enable seamless sharing of product data between manufacturers and these companies, resulting in substantial lowering of admin costs currently incurred in data exchange individually with each retailer or etailer. This includes formats of images that need to be uploaded on e-commerce portals and product data that needs to be shared, such as, net weight, dimensions, product classification, maximum retail price and description. The group has been formed under the aegis of GS1 India, a standards organisation set up in the country by the ministry of commerce & industry and other apex trade bodies.

An Amazon India spokesperson confirmed the development. “We always continue to explore new ways to enhance the customer and seller experience on our marketplace. We are evaluating the possibilities of working with GS1 and will share more detail when we are ready,” the spokesperson told TOI.

Under current circumstances, a consumer would see diverse images and descriptions of the same product, for example, a branded pair of sunglasses, across different retail platforms. “This is because the product data is picked up by the e-tailers from different sellers or sources. Every e-tailer employs a large group of people who collect, clean and feed this data to the system,” said a senior executive working at large online retail company.

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Standardisation, which would mean, sourcing data from a single database, would enable access to product information across channels seamlessly by both brick & mortar stores and online shopping portals, said Ravi Mathur, CEO of GS1. “For consumers, this also helps in providing a consistent shopping experience and product comparison across search engines,” he added.





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