This is the first in a series of posts covering top stories in the domain industry from 2019.

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In 2010, the domain name sold for $13 million. It was a record for a cash transaction.

I’ve heard whispers of other, bigger domain sales since then. But none of them have ever been publicly confirmed.

So the record stood as the highest price paid for a domain that was publicly disclosed. Until 2019.

That’s when, a blockchain company, paid a staggering $30 million to acquire from Microstrategy (NASDAQ: MSTR). had some funny money to play with. It apparently raised $4 billion in an initial coin offering, despite having no product. The company probably laughed when it paid the U.S. SEC only $24 million to settle securities claims.

The company plans to launch a social network using the domain, but it still hasn’t launched.

Will this domain record last a decade as did?


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