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Tracking firm hires ex-KPMG chief Simon Collins


Founder of Confused.com hires City heavyweight to chair tracking business as it considers £500m London float

The founder of Confused.com, Sara Murray, has hired former KPMG UK chairman Simon Collins

The founder of Confused.com, Sara Murray, has hired former KPMG UK chairman Simon Collins

The founder of Confused.com has hired a City heavyweight to chair her tracking business as it considers a £500million London float. 

Buddi, the brainchild of the price comparison site’s founder, Sara Murray, has hired former KPMG UK chairman Simon Collins. 

Murray said Collins, who is also a non-executive director of the Royal Air Force, was ‘measured, thoughtful and bright’, adding: ‘His appointment is a building block to being a bigger company.’ 

Murray will soon host a beauty parade of bankers, though it is understood a final decision on whether to float has not been made. 

She founded Buddi 16 years ago as a tracking device for lost children but branched into work for police and healthcare services, such as alerting carers when vulnerable people have had a fall. 

Murray said she was in discussions with ‘several’ countries over quarantine contracts. The device would be worn at home by people asked to quarantine. 

Murray, who flies helicopters in her spare time, said: ‘The concern has been that people can still visit them. But we’ve developed a device which can detect whether someone visits your home.’

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