New Delhi: Telecom Regulatory Authority of India (TRAI) and the International Telecommunication Union (ITU) together have organized a three-day training programme, starting Wednesday on ‘Emerging Trends in Broadcasting’. The programme aims to address the policy and regulatory issues which are emerging in the telecom and broadcasting sectors.

The training program was inaugurated by Shiva Kirti Singh, Chairman, Telecom Disputes Settlement and Appellate Tribunal (TDSAT), Trai Chairman R.S. Sharma, and Amit Khare, Secretary, Ministry of Information & Broadcasting (MIB).

R.S. Sharma presented an overview of the existing broadcasting sector, new trends & technologies, the challenges arising out of convergence and how to address them, while Justice Shiva emphasized the importance of converged networks and emerging technologies in the sector.

The program is set to cover the emerging trends and developments happening in the area of media consumption devices, how it is effecting the delivery and pattern of consumption of media and also on how to introduce the latest developments in the field of rating and measurements of viewership delivered through different means and platforms.

The program will push for following regulatory measures for the new environment, by sharing experiences and successful case studies for potential collaboration in all the emerging areas. The three-day programme will provide guidance on how broadcasters and telcos could embrace over the-top (OTT) while carrying out their traditional broadcasting on their networks respectively, while offering content delivery network (CDN) services as.

Delegates from 17 countries, mainly from Asia-Pacific region, and domestic participants representing various stakeholders such as government departments, broadcasters, distributors of DTH & cable industry, various OTT players & academia will be attending the programme.

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