TTBS focused on empowering Businesses with digital technologies to Do Big – Economic Times


Aditya Kinra, Vice President, Tata Teleservices

Tata Tele Business Services (TTBS), India’s leading digital services provider, is at the forefront of digitalisation of enterprises with its comprehensive portfolio of connectivity and cloud solutions to make them resilient and future ready. “The pandemic has taught the world to be flexible and adaptable to technology. Businesses need to be digitally agile to support hybrid working and remain fully operational to succeed” says Mr. Aditya Kinra, Vice-President, Tata Teleservices, while detailing TTBS initiatives to support SMBs in their digital transformation journey.

  1. How is TTBS supporting businesses post pandemic? What are your focus areas going forward?

At TTBS, we encourage businesses to develop “digital first” mindset that help build resilience and operational efficiencies across their value chain to make them future ready. TTBS has an extensive, high quality and robust wireline network and offers largest portfolio of smart solutions involving Cloud & SaaS, Collaboration, Connectivity, IoT, Marketing & Cyber Security solutions. These solutions are an amalgamation of unique features that appropriately address the needs of a hybrid work culture and enable our customers to have business continuity in a flexible, scalable, and secured manner.

TTBS has grown to be a one-stop digital transformation platform for businesses in India. The company has expertise in both the digital and the connectivity space and this enables us to take end-to-end ownership of the entire solution, be it devices, applications, or connectivity. We have the largest channel partner network which is close at hand to meet the requirements of our customers in around 60 cities in the country.

In Enterprise segment, significant growth is expected in SaaS, IaaS, Cloud and IoT and we will continue to build our capabilities in these.

2. TTBS has launched series of new solutions recently, please elaborate thought behind these?

TTBS is committed to democratize cutting-edge technology and empower the businesses with innovative and affordable bespoke solutions that significantly boost their competitiveness. For many businesses especially SMBs, lack of technical know-how and resources remains a crucial problem when it comes to taking care of IT and security needs. Our overall market strategy is focused on accelerating the adoption of digital technologies by businesses aspiring to Do Big.

TTBS has strengthened its portfolio of enterprise grade solutions such as:

a) Smartflo: an advanced cloud communication suite that enhances customer experience by streamlining call flows and tracking performance with detailed reports and advanced analytics.

b) SD-WAN iFLX : an advanced networking solution with intelligent and flexible networking capabilities helps businesses accelerate their digital transformation.

c) Smart Internet : Industry’s first smart internet leased- single suite combining high speed internet with cloud-based security and greater control at an optimized cost.

d) SmartOffice® : It is literally an office in a box, which integrates voice, data, storage and applications in one device and saves a customer the time, effort and complexity of working with multiple service providers in setting up an office. It is as appealing to a start-up as it is to an established organization wishing to open a branch office.

e) Ultra-Lola3.0 This is a technologically superior point-to point offering, with latency in microseconds, which enables brokerage/BFSI companies that must stay securely linked to process market data in real-time.

f) Cyber Security Portfolio: Cyber- attacks like phishing, ransomware are becoming more pervasive and sophisticated. We have introduced a Cloud Content Security Platform (CCSP), to offer email security, web security, next generation firewall, endpoint security and multi-factor authentication (MFA) to address the growing need of security solutions.

g) Collaboration Solutions: to address the continuous shift in modern workplace, where employees expect more openness, collaboration and flexibility in how they stay connected, we launched a host of plug and play collaboration solutions, such as web conferencing solutions, hosted interactive voice response (‘HIVR’), and international bridging services (‘IBS’).

3. How is Smartflo helping enterprises in their cloud communication requirements?

Smartflo is an award- winning, futuristic cloud communication suite that offers sophisticated convergence of digital connectivity, business intelligence and productivity. It enables businesses to strengthen engagement with customers through seamless communication – anytime, anywhere. The setup is quick with no capex investment and comes with an uptime guarantee of 99.5% backed by TTBS 24X7 managed service capabilities and trust, ensuring uninterrupted business continuity. Smartflo solution is being adopted by thousands of businesses across industry verticals like BFSI, IT/ITES, Manufacturing, Education, Fintech, Logistics , E-commerce and even conventional businesses like dairy farming and is helping them boost their customers’ experience.

4. With Hybrid work being the acceptable norm, how do you see the unified communication space shaping up? How is TTBS partnership with Zoom unfolding?

The fundamental idea behind TTBS partnership with Zoom is to offer an intuitive, scalable, and secure unified communications solutions to enterprises and individuals alike. This partnership will enable businesses to have access to comprehensive conference services such as Zoom Meetings, Zoom Webinars and Zoom Rooms on our state-of the-art, high-capacity digital connectivity network. Businesses can use our bespoke Zoom customization that integrates with their existing solutions, helps keep tabs on all client-facing conversations and bolsters security. The platform provides a host of unique features like Live Video, streaming of Video Webinars for up to 50,000 viewers, include one click access, video, voice, content sharing, recording, virtual backgrounds, company branding, multi-layer security, and meeting participation of up to 1000 people on video from locations across the globe, making communication more interactive and engaging.

5. How is Smart Internet going to help Enterprises?

Protection, control and manageability are the fundamental components required in a smart network. Smart Internet has been developed with an endeavour to minimize cyber-attacks encountered by businesses especially SMBs and provide them with seamless connectivity entrusted with advanced security at an affordable price. With Smart Internet, businesses can now easily access bandwidth-heavy applications on our highly- secured and high-performance network with real time usage control and manageability to enhance their productivity.

To know more how TTBS can help you in your business growth, please contact TTBS Business Manager @ 1800-266-1800 (Toll free) / email:


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Disclaimer: Content Produced by Tata Tele Business Services


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