Twitter has launched its first paid subscription service, offering users the ability to undo tweets, manage their bookmarks and change the colour of their app icon for a monthly fee.
The service, Twitter Blue, launched on Thursday in Canada and Australia for CA$3.49 and AU$4.49 a month respectively, offering a smattering of new features for those willing to pay for the premium tier. It is the first consumer-focused subscription product from a leading social network and comes amid growing pressure on app-based advertising.
Subscribers can edit tweets if they spot a typo or an error within a few seconds of posting, and they are given access to extra tools to manage the social network’s bookmark feature, letting them move saved tweets into folders. They can also view long threads in a “reader mode”, and gain access to exclusive colour schemes for the app and its icon.
Twitter Blue members will also have access to “dedicated subscription customer support”, although Twitter has said that this does not extend to better access to support for moderation issues concerning harassment and abuse.
“We’ve heard from the people that use Twitter a lot, and we mean a lot, that we don’t always build power features that meet their needs,” the product managers Sara Beykpour and Smita Mittal Gupta said in a statement.
“Well, that’s about to change. We took this feedback to heart, and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level.
“And for those wondering, no, a free Twitter is not going away, and never will. This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it.”
Also not going away: adverts. Despite hopes that the Twitter subscription service could allow users to opt out of advertising entirely, Twitter Blue will continue to display promoted tweets to subscribers.