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Two lawn care startups targeting Albuquerque – Albuquerque Journal


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This promotional image shows GreenPal’s app

ALBUQUERQUE, N.M. — Two rapidly expanding tech companies that specialize in lawn maintenance and were inspired by Uber and Lyft have expanded into Albuquerque in the last couple of weeks.

Nashville-based GreenPal and San Diego-based Lawn Love each announced that they’ve set up shop in Albuquerque. While the two companies take different approaches to modernizing the lawn care industry, founders of both said they’ve seen unmet demand in New Mexico.

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“At this point, you just go where people want you,” said Gene Caballero, co-founder of GreenPal.

Caballero said GreenPal was founded in 2014 and grew out of his experience in both the lawn care industry and his time working for Dell on the West Coast during the rise of ride-share providers like Uber and Lyft.

The company enlists local vendors to provide lawn care services, offering technical support in exchange for 5 percent of the profits. Homeowners looking for lawn maintenance can post information about their lawns through the company’s website, and GreenPal will provide the information to vendors. Caballero said the company can provide up to five bids to homeowners within hours of the request.

Lawn Love, on the other hand, offers services ranging from seeding and mowing lawns to removing Christmas lights from homes. Once a Lawn Love user submits a request and provides information about the job, the company’s internal system generates a price, which individual vendors working for Lawn Love may alter if necessary, according to founder Jeremy Yamaguchi.

Yamaguchi likened Lawn Love to Uber for lawn and garden services, but said the company works to partner with local companies rather than displacing them, and providing them with software they might not otherwise have access to.

Albuquerque marks the 125th market Lawn Love has expanded into, and the 80th market for GreenPal. Yamaguchi said his company tracks the number of unfulfilled requests in markets it hasn’t entered yet, which it pairs with other indicators like metro population and lawn coverage to determine which new markets to enter next.

Caballero added that his company has heard from both vendors and potential customers in Albuquerque who are interested in GreenPal coming to New Mexico.

“When you have both of those, it’s a no-brainer,” Caballero said.

Both companies have already begun working with vendors in Albuquerque. GreenPal is working with around 25 businesses in the city, while Lawn Love has 40 signed on. While the timing is similar, both executives stressed that there’s plenty of room in Albuquerque for both companies.

“The fact that there’s so many other lawn-care companies isn’t a bad thing,” Yamaguchi said.



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