MUMBAI: Uber Eats, the food delivery platform, has roped in actress Alia Bhatt as its brand ambassador in India. For Uber Eats, India will be the first country to have a brand ambassador. Uber Eats is currently present across 37 cities in India.

“Alia is an inspiration to Indian millennials and we are thrilled to have her on board. The youth today relates to her easy-going, carefree and energetic personality. She is known for her unique style and agility as an actor – the same qualities are an integral part of the Uber Eats DNA; thus making her the perfect fit to represent our brand in India. We are excited to have Alia on board, as we stay focused on building and strengthening our presence in India,” said Bhavik Rathod, Head of Uber Eats India and South Asia.

Besides being the face of the brand, Bhatt will also be featured in different moods and avatars on social media platforms.

“I’m delighted to be associated with a young, innovative and energetic brand like Uber Eats and I look forward to all the excitement that’s in store with this partnership,” Bhatt said.

In the past year and a half, Uber Eats has emerged as one of the fastest growing food delivery apps in the country.





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