The pandemic led to Work From Home (WFH) and many people moved to their hometowns in tier 2 and 3 cities. This resulted in large volume of orders for electronic products from cities across Uttar Pradesh followed by West Bengal, Assam, and Bihar. The demand for electronic gadgets also surged as there was a huge pent up demand for these products post the lockdown. The sale of accessories witnessed a sharp spike making it the highest selling product on the platform.
Around 120 million accessories and consumer electronics followed by 10 million mobile handsets were sold on the platform during 2020.
Udaan also sold 50 million electronic products within three months post the unlock, comprising of mobile accessories (19%), power accessories (16%), mobile handsets (9%), IT Accessories (7% ) and Consumer Electronics (6%). In a statement, Hrishikesh Thite, Head – Electronics category, Udaan, said, “As people started working from home, the demand for electronic products from professionals and families increased to facilitate their daily work, education of kids as well as for family entertainment. This trend was visible across the country. The seller partners on our platform benefitted as they were able to cater to demands across Bharat by leveraging our supply chain network and our access across the country. Small retailers benefited as they got access to a wide range of quality products at best prices, with the convenience of placing orders on the udaan app anytime from anywhere. Many small and big brands also joined Udaan to access new markets, and benefit from cost efficiencies offered by the platform.”
Large manufacturers and brands such as Apple, SanDisk, boAt have partnered Udaan. With doorstep delivery services in tier 1,2,3 cities, the retailers didn’t have to risk going to wholesale markets during the pandemic and could access a wide array of selection at the best price on the Udaan platform.
Udaan enables shopkeepers, kirana, restaurants, street vendors, chemists, offices, small factories, contractors, to source from a large selection of high-quality products at the best prices with the convenience of ecommerce. The platform provides brands, and manufacturers access to new markets and regions with greater cost-efficiency and better price control.