During the festive month the platform witnessed a 75% jump in retailer participation and over 90% repeat purchase coming from existing buyers. The platform also witnessed participation from buyers from Tier 2, 3 cities with north India leading in overall sales.
Udaan’s Food Business – comprising of FMCG, staples, and fresh products – offers over 20,000 products across grocery, beverages, cereals, pulses, spices, edible oils, home & personal care, fresh and dairy categories across major cities.
During the sale period, over 100 brands and over 5000 Stock-Keeping Units(SKUs) from small and large FMCG brands were on offer and retailers transacted digitally.
In a statement, Gaurav Dhawan, Commercial Director – Food & FMCG Business, udaan, said, “Mega Bharat Sale is part of our endeavour to empower the small retailers and kirana stores of Bharat by offering them a vast range of quality products at the most affordable prices. The success of the event is a testimony to the value that we have been able to offer to these small kirana stores and retailers, in addition to our customer-first approach, by leveraging technology and ecommerce scale. We will continue to build on the growth momentum and partner with more national and regional brands enabling small retailers of Bharat to grow their business on our platform.”
The consumer staples category including sugar, cereals and flour also registered highest ever sales catering to festive demand in the market.
The app which was optimised to provide seamless experience also experienced highest ever ‘app opens’ in a day by small retailers and kirana stores to make purchases.
The company has invested more than Rs 4000 crore in the past 12-18 months across different pillars of business – technology, supply chain, category, credit, people, compliance – to strengthen capabilities to serve its customers better. The company has also undertaken various initiatives to enhance overall customer experience by leveraging deep customer analytics as well as improving the speed of the app.
Udaan currently has a network of over 3 million registered users and 25-30,000 sellers across 900 cities in the country covering more than 12,000 pin codes. The platform has over 2 million retailers, chemists, kirana shops, HoReCa, farmers, etc. doing over 5 million transactions per month. The company operates one of the largest logistics networks with over 200 warehouses spread over 10 mn sq ft space across the country delivering over 8000 tons of products everyday. To cater to the growing demand, udaan plans to scale its warehouse capacity to 50 million square feet across the country in the next 7-8 years.