Despite a large number of sporting events having been either cancelled or postponed over recent months, the popularity of betting apps continues to grow, with UK bookmakers set to increase their investment in this area in order to stay ahead of the game. Some 70% of online punters now use mobile apps or betting sites, meaning that it comes as little surprise that this is a major area of interest for bookies. While betting apps were previously a convenience, they are now a must have, with users being able to wager anytime, anywhere. So, with advances in technology being made rapidly, just what does the future hold for betting apps?
UK bookies make larger profits than any country in the world, with even Brexit not having a significant impact upon the gambling industry. For companies looking to adapt after sporting events cancellation this year, additional investment is seen by the right step by many, who are all looking to claim their share of an industry worth £15 billion per year. We have already seen major mergers occur between leading bookies, with the likes of Ladbrokes and Coral and Paddy Power and Betfair having joined forces, while many are looking to enter the potentially lucrative US market.
As a result of such changes, punters in the UK can look forward to taking advantage of an increased number or markets, while even more generous odds and promotions could be accessible too. The bigger betting apps for iPhone users and Android customers now offer near faultless experiences, with features such as live streaming meaning that punters have everything in which they need.
Enhanced Payment Methods Set to Become Available
With credit cards now being banned for the funding of gambling activity in the UK, punters are on the lookout for convenient and secure alternatives when it comes to depositing and withdrawing on betting apps. While debit cards and e-wallets are the most popular options, Blockchain is starting to make waves too, with the cryptocurrency delivering advantages thanks to its decentralised system.
An increasing number of bookies now accept payments via Bitcoin, with their anonymity and transparency making them a popular choice for the modern day punter. Continued investment is likely to lead to faster and more secure payments on betting apps, another improvement that will only increase activity on mobile devices.
The Demise of the High Street Bookie
In what is a process that has been going on for quite some time, an increasing number of high street bookies are to be closed permanently, meaning that investment in apps is a must. For many punters, placing bets from the comfort of their own homes has long been the norm, however for others, local bookies were a regular haunt. As such, on top of investment, bookies must show such customers that apps are indeed the future of betting and something that they can easily get on board with. Brands can open shops with certain restrictions at present, however many have been reluctant due to the ongoing circumstances regarding the worldwide pandemic.
Convenience, Performance & Speed
One of the biggest future trends for betting apps will surround the focus upon improving security and speed, allowing users to enjoy a seamless experience. Faster payments, Touch ID log in and speedy mobile interfaces will all add up to make betting on apps even more convenient than it already is.
Will Investment Lead to Additional Markets Becoming Available?
Bookies have invested heavily in markets such as eSports over recent years, proving that they are always keen to move with the times. One other significant change is the amount of future odds bets that are now available to punters on apps. Whether it be backing Barcelona to win the Champions League or Tiger Woods to come out on top at the Masters, such markets are becoming increasingly popular too.