UpScalio invests in ergonomic furniture brand Green Soul

UpScalio, a roll-up e-commerce company that invests in and grows online-first brands, has invested in Green Soul, an ergonomic furniture brand. This marks UpScalio‘s entry into the furniture segment. Established by Ravi Khushwani in 2016, Green Soul is a market leader and is amongst Amazon and Flipkart’s highly rated and most-reviewed brands. The brand boasts of strong financial health and growth. It has outpaced the growth of its category with over 100,000 chairs sold in the last twelve months.

UpScalio has created a strategic roadmap, aiming to continue the brand’s march towards becoming India’s largest and ergonomic furniture brand. The company plans to further the brand’s dominance in the gaming chairs vertical, while extending the brand’s leadership in the office chairs category.

In a statement, Gautam Kshatriya, co-Founder and CEO, UpScalio, said, “At UpScalio, we are committed to investing in high-growth, digital-first brands and profitably scaling them 5-10x through capital assistance and operational excellence. We are impressed with Ravi’s knowledge of this category and his desire to provide the best customer experience.”

“It was only in this pandemic that we have realized the value of health in our way of life. Green Soul has worked hard to provide customers with furniture that is ergonomically designed, and our mission is to bring the latest innovations to every household in India. I am impressed with UpScalio’s growth strategy and their operational depth,” said Ravi Khushwani, Founder, Green Soul, in a statement.


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