As part of the association, Sara will be seen across the marketing campaign of upcoming stylish Y series smartphones, starting from Y73, Vivo said in a press note on Monday.
The Bollywood actress would also be doing a special unboxing of the Y73 phone on 10th June.
“At vivo, our focus is always to meet the evolving consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives,” said Nipun Marya, Director-Brand Strategy, vivo India. “Associating with a style icon will help deliver the key focused message for the upcoming Y-Series smartphones.”
Along with Sara, the China-based brand is known for marketing its products in association with top stars like Amir Khan, Ranvir Singh and ace cricketer Virat Kohli.