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Vizio Snags Design Award for its Auto-Adjusting Elevate Sound Bar – Cord Cutters News, LLC


P514r Family Atmos DownVizio’s stylish Elevate sound bar snagged another design award recently, earning a Red Dot Award for Product Design. In a press release, the company pointed out this marks the 17th award or recognition for its fancy, auto-adjusting speaker.

Announced back in January at CES 2020, the Elevate’s signature feature is a pair of drivers that can rotate from front-firing to upward depending on the content it detects. Vizio says pointing the drivers upward for, say, Dolby Atmos or DTS:X content can provide a more cinematic experience.

“When you’re watching a movie with Dolby Atmos or DTS:X, the upfiring speakers will bounce height audio effects off your ceiling. But when you’re listening to music, those drivers rotate down and complement the performance of a standard 5.1.4 sound bar in direct mode,” Bill Baxter, Vizio’s chief technology officer, said in a press release.

The company also pointed out its sound bar was among 6,500 entries seeking recognition for product design. It’s also scheduled to be added to an exhibit at the Red Dot Design Museum Essen later this year, along with other award-winning products.

As for when consumers can get their hands on new soundbar, Vizio didn’t disclose any new updates on a release date or price, but we’ll let you know when we hear more.

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