industry

Vodafone Idea customers to get exclusive access to ZEE5 Theatre


Vodafone Idea Monday said it has partnered with on-demand content platform ZEE5, to provide the telco’s customers with exclusive access to ZEE5 Theatre via the Vodafone Play and Idea Movies & TV apps.

The move is in line with the telco’s effort to add value and range to its offerings in the backdrop of increased competition from Reliance Jio and Bharti Airtel.

Vodafone Idea customers can now view nine plays that are on offer this month in genres ranging from thriller to comedy, with two new plays being added every week, India’s No. 1 telco said in a statement.

“We intend to reach customers who enjoy theatre and are not being catered to through other platforms,” Avneesh Khosla, operations director – marketing, Vodafone Idea Ltd., said in the statement.

The push from increased viewership will help ZEE5 which is looking to increase subscriber base in order to increase its ad revenue.

“Our strong repertoire of content backed with Vodafone Idea’s reach is certainly to make waves among viewers,” said Manish Aggarwal, business head, ZEE5 India.

This announcement comes after the telco partnered with Zee Entertainment Enterprises Limited, under which ZEE5 operates, a few months ago aimed at driving the growth of the digital ecosystem in India.





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