What are the Types of Digital Marketing?

What are the Types of Digital Marketing?

Digital marketing is also called online marketing. It involves creating trust and awareness about your product/service or brand through electronic or digital devices.  Digital marketing has become a significant factor for business marketing strategies in the past decade.  It allows companies to modify messages to reach their target audience. This digital marketing process is making it possible to reach people who are interested in buying your product or service. Digital marketing includes a large range of marketing techniques and technologies that can help them reach customers online (see more below)

Most people relate to online marketing networks or techniques like PPC, SEO, email marketing, social media marketing, and other digital marketing strategies. A good digital marketing approach will also use offline marketing networks to increase the recognition and evoke their brand.

Types of Digital Marketing:

Here you can find a few types of digital marketing that can help you enhance your business.

Search Engine Optimisation (SEO):

Search Engine Optimisation is also known as SEO is one of the best digital marketing approaches that helps you to optimise your business website. It is the art and science of getting your business website to rank higher in the Search Engine Results Page (SERPs).

SEO contains both off-page SEO and on-Page SEO techniques, and with on-Page SEO, you will attract your customers through your business website with helpful and engaging content. With off-page SEO, you will try to get targeted customers using links that connect to your business website.

Pay Per Click (PPC)

PPC is also known as Pay-per-click is another type of digital marketing. This marketing strategy deals with paid search results on Google and includes bidding on particular keywords that helps you get more web traffic to your website. 

This digital marketing approach along with SEO requires a detailed study of keywords, especially the keywords that apply to your business. You can use Google AdWords and Google Keyword Planner to execute your research and get a set of keywords that are affordable and popular at the same time.

Social Media Marketing (SMM):

SMM is also known as Social Media Marketing, and it is one of the popular digital marketing types. It uses social media networks, for example, Facebook, Instagram, LinkedIn, Twitter, Pinterest, and many more. Social media marketing connects your business with your customers and helps you build your brand.

Content Marketing:

Content marketing is one of the popular digital marketing types. It involves generating applicable and reliable content to attract targeted customers.  The content marketing service is the very support of digital marketing as it can offer itself splendidly to other divisions and help in converting passive social media pages or websites to active customers. All that is required from you is that you should clearly understand your customers’ needs and expectations from your business.


Choosing any of these digital marketing types can help you improve your online business and helps you reach your targeted customers quickly and easily.  If you need help with this, Rockstar Marketing is able to help your business. Contact us today.

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