The work of a small business owner is never done. From creating marketing plans to hiring employees, to managing day-to-day operations; most small business owners are playing an overwhelmingly large number of roles.
To keep everything afloat, some small business owners might decide to get lackadaisical about maintaining the exterior of their business.
Unfortunately, failure to properly maintain the exterior of your business could negatively impact your business. Potential customers might see an old, worn-down building and assume that your business isn’t worth visiting.
First impressions count — the exterior of your building is one of the first things people will see, so you don’t want them to develop a negative impression of your company.
When it comes to maintaining the exterior of your business, keep the following tips in mind.
On Site Spraying for External Cladding
External cladding starts to look dingy and dirty over time, as well as fades in color. This can negatively impact the appearance of your business.
On site spraying involves having a professional painter come in and restore your cladding. If the cladding is still in decent physical condition, on site spraying can help freshen up the appearance of the cladding. Professionals will know the right type of paint to use on your cladding and can even help you choose the right color.
Of course, if the cladding both looks bad and is in bad physical condition, you may need to consider having the cladding replaced.
Checking Sidewalk for Cracks
Make sure that the sidewalk in front of your business is free from cracks and tripping hazards. All it takes is one fall from a customer and you could have a potential lawsuit on your hands. If it is determined that bad sidewalks caused the fall, you can end up paying a fine.
The good news is, most concrete lasts up to 30 years. So while replacing a sidewalk can be expensive, it is worth the investment.
If you have any other pathways around your business that customers you, make sure to check them for damage as well. Regularly looking for hazards could help prevent you from losing money.
Taking Care of Gutters
Neglecting the gutters and drains around your business comes with negative consequences. Over time, gutters and drains become clogged with leaves and other debris.
If your drainage system is clogged, water doesn’t have anywhere to go when it rains or snows. Water could puddle up against your building or lay on your roof, which could result in leaks. Not to mention, clogged gutters in the winter months result in melting snow dripping down in front of your building and refreezing. Spots of ice around your business could cause a customer to fall.
You can clean your own gutters out, or you can contact a professional to do it for you.
Make Sure Building Is Accessible
Generally, you want to make sure that your building is accessible for those with disabilities or that you can accommodate their needs. Even if you’re not legally required to make accommodations, working on making your space accessible can increase how much business you receive.
For example, if people need to use steps to get into your building, you might want to consider installing a ramp so that those in wheelchairs can enter your building. You also want to make sure that at least one doorway in your building is accessible for wheelchair users.
Look into the laws in your area to further determine how to make your building accessible.
Focus On Marketing
A properly maintained building helps make a good first impression, but you can further heighten that positive first impression by utilizing your building for marketing purposes. Instantly create a strong first impression by branding your building in a way that showcases what you’re all about.
There are many ways to do this. Painting the building in a way that represents your brand, adding a mural to the side of the building, adding eye-catching signage outside of the building; there is plenty of room for creativity.
Even if you only have a window-front store, use that window to your advantage! Create displays and use window markers to draw customers in.
If you haven’t given much thought to the physical appearance of your building, it is time to get started! A neglected building can create a negative first impression of your business and could lose you sales.
Start by walking around your building and determining what needs to be restored. Depending on the state of your building, you may have to prioritize some tasks over others.