In today’s era of commerce, there are countless ways for you to market your brand and get people to afford your products and services.
Whether it is through word-of-mouth or paid advertising, your marketing choices can either make or break your potential customers’ awareness of your business.
In this article, we will explore two possible promotional strategies- Sponsored Marketing strategy and Organic Promotion- and answer several queries you may have for these two.
How do these two strategies work? How do you conduct an organic promotion on search engines like Google? All these and more will be discussed in this post.
Sponsored Marketing and Organic Promotion – What are they and how do they work?
In essence, organic promotion (also known as inbound marketing) is a marketing technique akin to a word-of-mouth marketing strategy.
The basic principle of organic promotion is it relies on search engines, social media, and other online means to disseminate information about your products and services.
Meanwhile, Sponsored Marketing, also known as paid marketing, is a marketing technique wherein you give monetary funding to events, print advertisements, billboards, and, in today’s era, online ads.
Advantages and Disadvantages of Sponsored Marketing and Organic Promotion
As said earlier, both marketing strategies employ online means to diversify their reach to potential consumers for your businesses.
Organic promotion, specifically, employs the use of Search Engine Optimization (SEO) to improve the traffic for the content of your business online.
When marketers apply a significant amount of relevant and trendy keywords in their SEO content, it has the potential to gain strong online traffic and can go high up in search listings on search engines like Google, Bing, Yahoo, and more.
However, what is disadvantageous about this method of marketing is the amount of time it would take for your efforts in publishing SEO-optimized content to flourish.
This problem is supplemented in sponsored marketing, wherein whether or not the content you make is enticing or not for the general public, your business’s advertisement will still be published by your chosen medium either way.
The issue with sponsored marketing, however, is that many people find the use of paid ads or content unnecessary and not worth their time as they feel like they are being forced to notice these types of content.
How to Effectively Employ both Strategies to Your Business
Both digital marketing techniques have their pros and cons that could affect your business in some ways.
The best way for both marketing strategies to work is if they are used simultaneously by a business in marketing their brands.
Diversifying your marketing options allow for mistakes of either the organic promotion or sponsored marketing to be supplemented by the other
Sponsored marketing helps boost that online traction that organic promotion brings to your business as social media usually prioritize marketing for businesses that pay for their ads to be published.
Meanwhile, to avoid getting ignored by potential customers after paying for ad spots on sites like YouTube, Facebook, and more, or other promotional means, getting good word-of-mouth about your services are important.
And with word-of-mouth marketing as the main driving force of organic promotion, it serves a company well if they choose both methods as their main methods of marketing instead of choosing from either of the two.
Why Organic Promotion is Effective
Businesses that promote the use of SEO content in their marketing strategies are more likely to engage with their target customers more than those that promote their businesses through paid advertising.
Brand loyalty is important for businesses to flourish. Countries like the US, for example, believe that worthy brands or services are those that people can get to know.
Either a simple graphic or a short video about a business, or a link directed to content about the company is enough to get the hearts of consumers out there.
So long as the company speaks with truth and honesty and serves well to people, the community will follow them.